Are you considering advertising on Google? Google Advertising has revolutionized online marketing. If you’re a business owner who hasn’t begun using Google advertising, now is the time. If you aren’t sure where to begin, Google ads experts can help you get started.
Ads appear on the right-hand side and top of the Google search results page, and also on other sites across the web. They provide a great way to pay for targeted traffic that converts into new business opportunities.
There are several basic things business owners should understand and be doing when it comes to Google advertising.
1. Advertise Your New Business and Offer Freebies or Consultations
Have you recently launched your business? Google advertising is an essential tool for growing your new business.
Working with Google ads experts to advertise your services on AdWords – including anything you offer for free– is a great way to give potential customers or clients an incentive to contact you.
2. Promote Business Expansion
If you’ve launched a new business or you’re considering expanding your existing business, Google ads help you reach potential clients.
3. Advertise Your Company on Other Sites
Advertising in Google search results is just one way to attract your target clients or customers.
Another way Google ads help you is by placing your ads on websites viewed by people who might need what you offer. The Google Display Network allows you to pay for ads that appear on sites across the internet.
4. Find New Law Customers or Clients by Using Remarketing
Remarketing is a powerful tool that allows you to target potential clients with ads based on their prior website activity.
For instance, if someone visited your website but did not fill out a lead form, remarketing allows you to serve them personalized ads on other sites across the web. It’s a reminder of your business. It encourages them to return to you when they’re ready to take the next step.
5. Use Google Advertising for Lead Generation
Legal lead generation is an effective way to increase new client opportunities over time. By using Google’s AdWords to generate new leads, you can get more new customers coming through your door.
Google Ads Experts Help You Get Started
If you’re ready to get started with Google advertising, you’ll first need to create a Google Adwords account. Google lets you measure the performance of your ads and improve on what works for your campaign.
Next, you’ll want to create your ad and set a budget for it. You can choose a text or image ad. Both are effective, but sometimes a certain target audience finds one or the other appealing.
When setting up your campaign, you need to indicate where you want your ads to show up. Google will use its key performance indicator which is the click-through rate to determine whether or not it should display your ads. If your campaign is doing well, it won’t be long before you start seeing how your business starts to grow.
Google also offers tracking to measure the performance of your advertising. This instrument lets you know what percentage of people who clicked on your ad (from all those who saw it) actually visited your site.
Google advertising is a great way to grow your firm, no matter your specific situation. But getting started can seem overwhelming. This is especially true if you’re new to online marketing.
If you’re a business owner and you’re not sure where to begin with Google advertising or it would be easier to have a Google ads expert handle it for you, we can help. For more information or to schedule a consultation, contact us.