Attorney Advertising: Building Online Marketing Success
“You need to get more traffic running to your website! You need to increase your ROI! You need to invest more money in your advertising and push yourself up to the top of the SERP in order to gain more clients looking for professional legal services!”
How many times has your US law firm heard this from pay per click management companies? How much has this quantity-based approach to Attorney Advertising actually done for you and your online law firm marketing this year?
Webrageous would like to open your eyes to a new way of looking at Attorney Advertising through Google Adwords Pay Per Click and we can do so in just three simple steps. Read on!
Analysis of the Next Potential Customer
If your pay per click management company insists on simply driving more traffic to your law firm’s website by throwing more money into your AdWords advertising budget, the only thing that’s going to happen is that you will receive more of the same type of client to your site.
The problem is that your law firm might not benefit from receiving the same type of client to your site that you have been receiving up until this moment. To constantly rely on the same kind of client and to advertise only to the same type of client means that your law firm runs the risk of becoming stagnant. Advertising of this kind is not imaginative nor successful.
People change, the world develops and clients looking for legal services need different things as time goes on too. They begin to search for law firms in a different way, which means that your marketing needs to continually reconsider the way in which it approaches its law firm marketing online too.
If you focus on driving more of the same traffic to your site and nothing else, you are ignoring the possibility of finding a new client market that is in fact more receptive and profitable for your law firm than the clientele you have already been approaching. Advertising in this style is forward-thinking and healthy.
New Approaches to Advertising
Websites are only difficult to change when we tell ourselves that they are difficult to change.
Websites are actually quite easy to change and they should be flexible elements of your Advertising at all times. It is the only way you can be sure that you aren’t missing out on an undiscovered area of the legal services marketing field.
Any website which becomes a fixed object in Marketing is like a dead weight dragging down any kind of marketing campaign with any kind of focus. Pay per click management companies should be encouraging their pay per click law firm clients to analyze the content and layout of their websites regularly; they should be advising their clients about different ways in which they can arrange their websites in order to keep Advertising Ideas fresh and new traffic flowing to the site.
Bottom line… Change in Advertising is good.
Company Culture and Branding Techniques
The best kind of Attorney Advertising is through word of mouth.
If a US law firm is recommended to a friend or work colleague, that recommendation goes a long way.
The question is, how do US law firms market themselves so successfully in order to generate word of mouth recommendations in the first place?
The key to Word of Mouth Advertising lies in company culture and company branding.
When you consider large companies which concentrate on improving their brand marketing, companies such as Starbucks or Apple for instance, the most important element of their online marketing strategy to take note from is the fact that they focus on caring for their customers.
They take notice of what their customers say, they make changes to their services to ensure that their customers have better experiences and they market very aggressively all of the wonderful improvements that they make to their services to their target audience. Advertising needs to do the same.
Recommendations by word of mouth about legal services are very important. Listen to what your present customers want and ask them how they think your services could be improved. If their suggestions make sense go ahead and make those improvements and then, the most important element of all, tell everyone else via your Google AdWords Pay Per Click Advertising that you have made those changes in order to better client experience. Attorney Advertising that can do this will always be successful.
Driving lots of traffic and increasing ROI should not be the focus of Attorney Advertising online. The focus instead should be on improving customer service and experience and then marketing those changes in minute detail. Get people talking about you and your law firm and the changes you are making and you will find that a better concentrated flow of traffic from your marketing will start coming your way.
Contact Webrageous Studios, a leading pay per click management company in Advertising for US law firms, in order to discuss any of your pay per click needs in more detail.