Never want to hear from the Google Ads Representatives/Salespeople Again?

Opting Out of Calls and Email From Google Ads Representatives/Salespeople: A Strategic Guide for Advertisers

Google Ads provides businesses with unparalleled reach in digital advertising, but its sales-oriented support structure can sometimes lead to frequent, unsolicited communications. This guide offers a balanced approach to managing these interactions while maintaining positive relationships with the platform. For advertisers seeking to streamline their experience, professional account management services by Webrageous present a viable alternative to self-navigation.

The Role of Google Ads Representatives

Google employs account strategists and sales representatives to assist advertisers in optimizing campaigns. While their primary mandate is to improve ad performance, their compensation structures often incentivize increased ad spend and adoption of automated features like Performance Max campaigns 36. Representatives typically contact advertisers via email and phone, offering recommendations to modify campaign structures or budgets 25.

Keep in mind the best reps, in my opinion,  are Americans. And instead of telling them to never contact you again,  you could tell them you have only 10 minutes to talk one time and you want them to tell you their best recommendations for this quarter and then to not contact you again or to contact you by email only.

Common Advertiser Concerns

Advertisers report three primary pain points:

1. Repetitive Communication: Multiple weekly emails and calls, often reiterating generic suggestions from the Recommendations tab 26.
2. Misaligned Incentives: 72% of surveyed advertisers feel representative proposals prioritize Google’s revenue over client ROI 17.
3. Knowledge Gaps: Junior representatives may not be as knowledgeable as senior representatives 15.

Strategic Opt-Out Options for Unwanted Communications

Possible Action Steps

1. Email Filtering:
   Create a Gmail or Thunderbird or Outlook filter using keywords like “Google Ads support” or “Account Strategist” to automatically archive non-critical messages.
2. Phone Preference Management:
   • Add your business number to Google’s internal Do Not Call registry during the next representative interaction
   • Use call-blocking apps to screen numbers from Google’s sales centers (typically 650-253-0000 or 844-240-2581 and in general typically area codes 650, 415, 252, 703, 571 and 312 with the most common being 252 for foreign reps and 650 and 415 for the American reps (who tend to be the best, by the way, and may be the most worthwhile speaking with). Accounts spending over $10,000 a month are more likely to be assigned American reps. If your budget is only 1000 or $2000 a month or less you are more likely to get assigned a non American and non native English speaking representative.
3. Formal Opt-Out Request:
   Submit a written request through the Google Ads Help Center, specifying:
   • Account ID(s) requiring communication cessation
   • Preferred contact methods (e.g., email-only for policy alerts)
   • Explicit denial of consent for sales calls

Click on this Google Ads opt out link (it was sent by a Google rep)
https://docs.google.com/forms/d/e/1FAIpQLSdkJM7_Ni2g3vUup9WfjDRtUA2Y-qu9MLtUaKOijwDbf74UzQ/viewform

You can also complain here and request they never contact you again.

Advanced Configuration

For enterprise accounts spending $50k+/month:

• Request assignment to a dedicated Local Client Solutions (LCS) team member through your Google Partner Manager
• Implement API-based communication preferences using the Google Ads API CustomerService module:

Limitations of Self-Managed Opt-Outs

While the above methods reduce unwanted contact, our experience shows:

• A percentage of opted-out accounts receive renewed outreach within 90 days due to representative turnover

At Webrageous, we’ve occasionally received great advice from Google representatives. Some of it was invaluable, and we are forever grateful. However, as marketers, we worry about end clients not knowing the difference between good and bad advice, potentially accepting recommendations that could harm their campaigns 12.

We’ve encountered situations where clients came to us after their previously well-performing accounts deteriorated following Google’s suggestions 2. This underscores the importance of critical evaluation and professional oversight when implementing changes to your Google Ads campaigns.

To mitigate this risk of an account downturn you should backup your Google ads account online in your Google ads account, and in AEA and CSV format via Google ads editor. Anything can cause your account to suffer a downturn from internal account management errors, external agencies who make mistakes, or a Google ads representative who gives you advice that doesn’t help.

Complimentary Account Audit Offer / Transitioning to Professional Account Management

Want advice from someone who will be around for more than just one quarter?
Schedule a free 30-minute consultation to:

1. Review recent Google recommendations with our certified team
2. Identify hidden risks in automated bid strategies
3. Receive a customized opt-out roadmap

for further reading about this topic please check out these links: