There are many forms of advertising for US lawyers, both online and offline. So why is it so important that a US lawyer makes use of pay per click advertising in the 21st century?
Keep reading to find out…
1. Pay per click advertising is available to all US lawyers on any budget.
Via pay per click networks, such as Google AdWords, there is no minimum budget for any pay per click advertising campaign.
Therefore, if your US law firm does not have a huge amount of money to spend on advertising, you can still take advantage of what pay per click advertising has to offer and still generate successful results from that advertising.
You can change the amount of money that you invest into your pay per click advertising with the click of a button and therefore remain completely in control at all times, with lots of scope from changing your approach throughout the year, which will help in terms of general budgeting too.
There is no other form of advertising for US lawyers that offers the flexibility in terms of budget that pay per click advertising does.
2. On a small budget US lawyers can still compete with the larger corporate law firms using pay per click advertising.
The amount of money that you invest into your pay per click advertising campaign does not necessarily affect in which place your law firm’s advertisement is likely to be shown.
For instance, lots of money doesn’t always secure a US law firm the top spot, which is great news for smaller US law firms competing with the larger corporate firms.
The placement of your pay per click advertising will also depend on the quality of that advertisement and the quality of your website too. Therefore, many US lawyers hire a pay per click management company, such as Webrageous, to manage their pay per click advertising for them and show them how to improve the quality of their advertisements and websites in order to get more from the advertising for less.
Contact Webrageous about your lawyer pay per click advertising needs today as we have been specializing in lawyer pay per click advertising for the past six years and we know how to get results.
3. Targeting specific clients is the most effective for US lawyers via pay per click advertising.
When using pay per click advertising, a US lawyer has the most amount of control over who sees his or her advertisement and therefore who he or she is attracting to his or her law firm at all times.
This is a luxury that other forms of advertising, both online and offline, cannot offer.
If you are advertising your lawyer services via Google AdWords pay per click, for example, within your account manager you will be able to select the times of the day that your advertisements are shown.
You can manipulate your campaigns to ensure that your advertisements appear in a particular spot on the Google search page and, if you are using the Google Display Network, you can even decide what websites your advertisements will or will not be shown on.
In terms of attracting the right kind of client, there is nothing better for US lawyers that pay per click advertising.
4. US lawyers can be local or global via pay per click advertising.
If you want to use pay per click advertising to market your law firm via the Internet, but you also want to maintain a local feel about your law firm, don’t worry.
It is possible to use certain features which help you construct special URLs that make use of words and phrases that your local client would be looking for when researching for a lawyer on the Internet.
On the other hand, if you want to go global with your US law firm, there is nothing better nor affordable than pay per click advertising. You can start attracting clients from other parts of the world without leaving the comfort of your own home via pay per click advertising.
Therefore, if you are a US lawyer with ideas that are growing on a global scale, you must begin investing in pay per click advertising without delay. We suggest that you contact the US lawyer pay per click advertising experts at Webrageous today discuss your needs in person.
We are looking forward to hearing from you soon.