What is Pay Per Click Advertising?

What is pay per click advertising? Who uses pay per click advertising? Why do people advertise online via pay per click? Is pay per click advertising easy to grasp? How do I begin using pay per click advertising to market my own business?
 
If you want to know the answers to these basic questions about pay per click advertising, keep reading.
 
This short post aims to answer all the burning questions you have about the basics of pay per click advertising as quickly and succinctly as possible. The best kind of pay per click advertising help on a basic level is right here in this post.

What is pay per click advertising?

Pay per click advertising is a form of paid search online advertising.
 
So, what does that actually mean?
 
It means that you pay to have your advertisements listed on various search engines, such as Google for example. You open an account in Google AdWords, create your advertisements, link those advertisements to relevant pages on your website and choose keywords that Google will use to trigger your advertisements when an internet user searches for terms related to what you are marketing.
 
The process of pay per click advertising is a paid form of online advertising because every single time someone clicks on one of your advertisements on the Google search page, for example, Google AdWords charges you for that click; hence the term “pay per click.”
 

Who uses pay per click advertising?

Pay per click advertising can be used by anybody and IS used by every kind of advertiser, business person or organization that you can think of. (more…)