What is the Broad Match Modifier?

The Broad Match Modifier is a feature of PPC through Google AdWords that Google designed and developed specifically in order to help make Broad Match PPC Advertising more effective and less costly.

One of the really good characteristics of Google AdWords as a PPC Provider is that Google does listen to the comments of its PPC Advertisers and it does respond as quickly and as effectively as possible.

The Broad Match Modifier is a PPC feature that helps to make broad match PPC advertising a lot more effective because it helps to filter the search inquiries with more success. (more…)