3 years ago I asked a Google Ads client who has been loyal to us for well over 10 years what they wanted for Christmas. he replied “Pappy Van Winkle Bourbon“. It turns out unless you are prepared to spend about $5000 for a bottle it’s impossible to find. Each year a variety of states hold lotteries. I entered a few, and finally won the rare liquor collection lottery (still had to buy it but the price is a lot less than $5000)! Took a LOT of online research and time to find this bottle for him!


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