PPC Advertising success is NOT just about MORE traffic flowing to your site. If you want to take your PPC Advertising to the next level, you need to approach your campaigns more thoughtfully and intelligently.
Follow the three tips below and learn about what you can and should do if looking to make PPC improvements rather than simply diving in to the generation of more of the same traffic; particularly if you are doing so without any real reason or any concrete data to warrant such a move.
PPC Advertising success is not about increasing traffic for the sake of it. The whole process is a lot more refined than this. PPC Advertising must be approached intelligently and the following three tips about what not to do to achieve success should help to get the New Year off to a flying start…
1. Assume that your next online customer or client is not going to be the same kind of online client or customer that you have attracted previously
A common misconception made by many PPC advertisers is that if they increase their bids, or put out more of the same advertisements, or even begin bidding on yet more related keywords that they are going to attract more traffic and therefore improve their advertising campaign success as a result.
However, what is more likely to happen by following these steps is that you will attract a lot more traffic to your site that is not interested in your services or products, or at least not interested enough to want to make a conversion.
This is why generating MORE online traffic to your site is not really going to do anything to help improve your online advertising success. What is a better idea is to consider working with the traffic that you already attract and finding ways to maintain that traffic for less money (by refining your bidding strategy) or by engaging that same traffic with your brand on different levels to turn one time customers into loyal, long term clients that come back to you time and time again.
2. New ideas are good, Generating more of the same or similar traffic will eventually turn your PPC Advertising stale
PPC Advertising and a positive attitude towards change must go hand in hand. If you are unwilling to adapt and make changes to your PPC advertising campaign or your website, you are not going to move forwards. Your advertising campaign will become stale and out of date.
The only reason that PPC advertisers believe their PPC advertising campaigns to be difficult to change is because we tell ourselves that change is difficult, when in fact it is easy, effective and important.
With this in mind, instead of trying to attract more of the same traffic, using the same tried and tested methods as before, why not try attracting a different kind of audience to your site via different means and approaches?
Indeed, PPC Advertising is a relatively new industry and look how much it has grown, changed and developed over a VERY short space of time. Remember that only 15 years ago, the Internet wasn’t even on the map! Change is inevitable and good, so hop on board and move with the times too.
3. Focusing on traffic building means that you miss out of brand activity and the positive use of customer marketing
When you focus all of your efforts on traffic and building on that traffic to increase the amount of people that visit your site, you are forgetting about and ignoring the biggest and most powerful advertising asset you already have… the customers who have already converted on your site… the clients that you have already attracted.
When customers feel important to you, when you make an effort for them to be able to interact with your brand and receive things they are interested in from your company, they will do a lot of the promoting for you for free. Most of the time they will be promoting your brand without even realizing that they are doing so, if you focus on them in the right kind of way.
So, if there is anything to be learned from PPC Advertising success in the New Year it is about learning how to build on what you already have and not on generating more of the same just for the sake of it.