As a successful provider of Google AdWords Pay Per Click Services, Webrageous Studios believes that the following five elements should be guaranteed to any pay per click client.
If you are paying someone to manage your online advertising for you, then you need to know what kind of Pay Per Click Services you should naturally be receiving.
If you are unaware of the advertising services that you should be getting, how can you possibly hope to make sure that your expert pay per click manager is giving you the best deal for your money?
It matters little who the client is or who is offering to manage that client’s campaign. If you pay someone to run your online advertising for you, these are the services that you should expect to receive as a matter of course:
1. Generation of Keywords and Advertisement Text
Any management company providing Pay Per Click Services must be competent in the generation of keywords and effective when creating advertisement text.
The optimization of keywords and advertisement text can sometimes be the difference between a successful and an unsuccessful advertising campaign. If you have employed an experienced, well-qualified pay per click management provider, you will be able to leave keyword research and advertisement text development in their capable hands.
If not, you may find that you are having to make suggestions to them yourself, which is not a good sign. If you are paying for this pay per click service, then you need to make sure your money is being well spent.
2. Regular Reports and Analysis of all Advertising Campaigns
Does your pay per click manager provide you with regular reports? Are they forthcoming with data about your campaign? Anyone offering Pay Per Click Services should willingly share updates with you on a regular basis so that you can see the improvements or changes being made.
However, be careful that you have not employed someone who just prints off lots of data to send you in order to keep you quiet. A good provider of pay per click services will send you useful reports that have been broken down into easy-to-understand data that helps to show you developments made and projections for the future too.
3. Pay Per Click Strategies that comply with Advertising Network Regulations
Every pay per click network provider (such as Google AdWords) has its own set of advertising rules and all advertisers must comply with these rules unless they want to run the risk of being banned from advertising via that network.
If you are paying someone to manage your online advertising for you, then you must really demand that the company which is providing you with those pay per click services is fully aware of all these regulations and that they abide by them too. Pay Per Click Services are just that… they are services. They should make your life easier, not more complicated.
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Do your research and check that your pay per click manager is certified in Google AdWords or MSN AdCenter before doing business with them.
4. Competent Management of Budget
If your pay per click manager is poor at managing advertising budgets, he/she could end up costing you even more money. If they cannot keep a track on which keywords are generating lots of clicks, but aren’t converting, then your budget is being wasted and the Pay Per Click Services that you are receiving are worthless.
Bidding and Budget Management related to pay per click does take practice and experience, but all pay per click managers should make a point of improving their bidding management skills if they are serious about providing top quality Pay Per Click Services for their clients.
If your pay per click manager is not utilizing your budget to its full potential, then you are not receiving the Pay Per Click Services that you deserve.
5. Finding Solutions to Problems and Developing Ways to Improve Results
If your advertising campaign is not doing very well, is your pay per click manager doing anything about it? Does he/she have any smart ideas to try as a way of improving the situation? If not, why not?
You are paying for Pay Per Click Services so that you don’t have to do all the work and problem solving yourself. Therefore, make sure that the person/company you are paying to run your campaigns is working hard for that money.
All pay per click advertisers deserve to have an expert working for them who can highlight ideas for improvement and who can implement ideas until one works. This is what services in pay per click should all be about. If this is something that you feel is lacking, it might be time to change your pay per click management provider and take control of your advertising destiny by the horns.
So, after having read this post, if you have realized that your pay per click manager is not providing the pay per click services that you are paying him/her to provide, you can contact Webrageous Studios to see about swapping your online advertising needs over to us. We promise to provide everything highlight above and a little more on the side too.
For more information on the Extra Pay Per Click Services that Webrageous Studios provides to all its clients, click on the link and read the attached content available on our website.