How to Audit Your Ad Agency’s Work & Get the Most from your Google Ads Campaigns

  If you are supervising an employee or have outsourced management to an advertising agency then this webinar is for […]

Getting the Most Out of Keyword Match Types

Essentially, keyword match types let you define which search queries should trigger your ads to display in the SERP (search […]

An Overview of Google Ads Auction System

Google Ads lives up to its name. The platform is committed to making advertising as easy as possible and helping […]

What Law Firms Need to Know About Dynamic Keyword Insertion

Does your law firm use Google Ads? Have you fiddled around with Dynamic Keyword Insertion but are unsure of its […]

Ways Law Firms Can Utilize Google Ads Geotargeting

Google Ads can be extremely profitable for your law firm if all the geotargeting parameters are utilized correctly. Most firms […]

The Lowdown on Google Ads’ Conversion Action Sets

Google announced several updates to its Ads platform at the company’s 2019 Marketing Live conference. One of the most interesting […]

How to Avoid Low Volume Keywords in Specific Niches

What would you do if you found that the keywords you picked for your law firm’s PPC campaign have the […]

Diagnosing and Fixing Poor Conversion Rates in Google Ads

Your law firm isn’t getting the desired leads, despite your competitive bids and the swanky ads you’re running. Your email […]

The Fundamentals of Pay-per-Click Ad Copy for Lawyers

Crafting great copy for ads is one of the most critical aspects of PPC for attorneys. Unfortunately, it’s also one […]

The Most Powerful Google Ads Metrics for 2020

Maybe your law firm is paying a freelancer or a marketing agency to optimize your Google Ads campaign. Or perhaps […]

Common Google Ads Automated Bidding Mistakes and How to Prevent Them

When setting up a Google Ads campaign, you’ll be asked about bidding. Specifically, Google wants to know what type of […]

How to Choose the Right PPC Agency for Your Law Firm

There are a lot of law firms that use PPC advertising, and there are plenty of agencies pitching PPC management […]

6 Mistakes That Can Ruin Your Lawyer PPC Campaign

Pay-per-click can be a powerful tool for your lead generation, but it can also be risky if not configured correctly. […]

How Google Ads “Call Extensions” Can Help Lawyers Find New Clients

Is your law firm aiming to secure more cases and initial consultations from Google Ads? Then you need to start […]

YouTube Retargeting Videos Work Great

We have been running retargeting campaigns for our clients for nine years. A fairly recent development is the ability to […]

How to Secure Your Pay-per-Click ROI from Click Fraud

Warning! Click fraud is worse than ever, and it’s taking a toll on PPC advertising. Losses from fraudulent clicks amount […]

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