For all those PPC geeks, advertisers and managers out there who have as unquenchable a thirst for film as they do for PPC, this article is going to take you on a “Mad Hatter” ride through the world of, not Alice’s, but “PPC’s Wonderland.”

Tim Burton’s 2010 reprisal of Lewis Carroll’s slightly warped, “Alice in Wonderland,” provides the perfect premise from which to begin looking at Google Campaign Management in a fresher light.

To set the scene, Johnny Depp as the lovable and somewhat courageous Mad Hatter in the movie continues to ask the question, “Why is a raven like a writing desk? Why is a raven like a writing desk?” and nobody has the answer. Indeed, the audience begins to wonder whether there is even an answer to be found.

“Alice in Wonderland” is full of riddles and mystery. It’s full of things that don’t make sense unless you look at them from upside down and inside out and sometimes it feels like that with PPC. It feels like PPC is “Wonderland” and Google Campaign Management is an element of it which presents us with nothing but riddles that can’t be solved.

Interested? Do you want to find out how to beat the Campaign Management Jabberwocky? If the answer is yes, consider yourself welcome at any time to “Google Wonderland… Potential Problem City” (formerly known as Pay Per Click!).

Webrageous Studios hopes to explain a little about the ways in which most PPC Managers approach Google Campaign Management before listing a few more mad-cap ways in which the job can be approached differently.

The Google Campaign Management Riddle

To keep running along with the “Alice in Wonderland” theme, can you answer the following riddle?

Why is Google Campaign Management like a recipe?

Take some time to consider what your response might be. Then click on this link which will take you to an article on the Webrageous Website which explains in detail why Google Campaign Management is indeed like a recipe. Unlike the constant blubbering of Johnny Depp’s Mad Hatter, this PPC riddle does have an ending and one that does make sense, even if you feel as though you are being asked to look at paid search advertising from the bottom side up!

Think about the riddle hard. Take the challenge on before giving in. Send us your answer along with an explanation as to why you believe your answer to be true and THEN click on the link above to find out why Webrageous Studios believes that Google Campaign Management is like a recipe. Get those creative juices flowing and riddle your way through to the Mad Hatter conclusion.