If you’re reading this post, it is probably because you are failing Google AdWords advertising and you have decided that it is time to do something about it.
Is it difficult to turn a failing Google AdWords advertising campaign into a successful one?
The answer is no.
Good news, right?
But it will take a little bit of time, effort and positive thinking to eradicate the damage caused to a failing Google AdWords advertising campaign and this is why we have designed this short post for you today. It is full of tips to help you turn your terrible Google AdWords advertising campaign into a perfectly-functioning marketing machine.
Turning a Failing Google AdWords Campaign Around
Follow the ideas below and your Google AdWords advertising will soon be something that you can be proud of:
1. Revise your choice of keywords.
If your Google AdWords advertising is failing, it is important to review and revise your choice of keywords, how much you spend on them and whether they are exact, phrase, broad or negative match keywords. Most failing Google AdWords campaigns are a direct result of the poor keyword choice and use, so always start here.
2. Use keywords in your advertisement text.
If few people are clicking on your advertisements, you may be able to start improving your failing Google AdWords advertising campaign by inserting the keywords into your advertisement text. If you use keywords in your advertisement text, Google puts these keywords in bold automatically when they show on the search page for a search of the same keyword. More attention is drawn to your advertisement in this way and your Google AdWords advertising could begin to turn into something you could be proud of.
3. Improve the loading time of your landing pages.
Perhaps people are getting to your site, but they are not converting. In this instance, the best way of turning a failing Google AdWords campaign into a success is to make sure that the time it takes for your landing page to load is minimal. The quicker the better, to avoid people getting bored and losing interest half way through. Google AdWords advertising campaigns that have landing pages loading at lightspeed always perform better than those full of unnecessary flash elements, for instance.
4. Select the most optimum times of the day for your advertisements to be shown.
Save on your Google AdWords advertising budget and put it to better use by selecting the most optimum times of the day for your advertisements to be shown, based on detailed research into the data about your target audience. Pay only for the Google AdWords advertising that you know converts and schedule your advertisements to be shown accordingly to avoid future failures in your Google AdWords advertising choices.
If you follow all of these suggestions and you still find that your Google AdWords advertising is a failure, contact one of the expert pay per click managers at Webrageous who will take a look into your account for you instead. Sometimes, a failing Google AdWords advertising campaigns needs a professional eye as the reason behind the failure is not always obvious.
Contact us and we will help you to turn your failing Google AdWords advertising campaign around, with notable results, in just a few days.