What To Do When Your Google Ads Campaigns Stop Getting Results

Love it or hate it, Google Ads advertising is a continuously changing landscape. Ads that converted well last month might flop this month, and it isn’t uncommon for previously successful campaigns to start to degrade as time goes on. Active maintenance is your best...

5 Tips to Supercharge Your Google Ads Remarketing Campaigns

When used correctly, Google Ads remarketing can be a powerful tool for advertisers, allowing them to track and engage prospective customers multiple times throughout the buying cycle. According to some advertising experts, consumers are 70% more likely to convert when...

Why Running Broad Keywords on Bing Ads is a Bad Idea

For many advertisers, their PPC efforts begin and end with Google AdWords. But as the most popular search advertising platform, AdWords can end up being costly and time-consuming, especially in competitive markets like the legal and insurance industries. With up to...

Google Ads Tips for Small Businesses

In this day and age of intense competition online, every business of every size has to make sure they have the right tools to gain an edge over their competitors and make money. After all, the world of ecommerce is a lot like the business world; it is dog eat dog and...