Is Pay Per Click Fraud really a Threat?

What is the truth behind pay per click fraud? Is it getting worse or has it always been around and every now and then the industry suffers from a classic case of Chinese whispers, aimed to frighten pay per click advertisers into investing in pay per click fraud management via expert companies?
 
As with most industries, it isn’t always smooth running in the pay per click industry. There are lots of issues that the pay per click advertiser must deal with on a day to day basis and this includes click fraud. There is no doubt that it exists and it is true that click fraud scam artists are also always looking for ways to get better at what they do.
 
This means that even if your business has beaten click fraud before, there is no guarantee that you won’t have to battle against it again in the future when you come under attack from a different direction and via a different strategy.
 
However, a fear of pay per click fraud should never stop interested business owners from using pay per click advertising to market their products and services. Pay per click is an extremely important and effective form of online marketing. Those businesses who do not invest certainly lose out on sales and branding reputation opportunities.
 

Matt Cutts of Google and other experts on Click Fraud

Matt Cutts, during an interview on Domain masters (which can be listened to as a podcast via this link), reassures the pay per click advertising community about the concerns of click fraud and all that is being done to reduce, control, eradicate click fraud by the masterminds at Google. (more…)

Online Marketing Fraud and How to Stay Safe!

Online marketing fraud and without any shade of a doubt does exist. There is no getting around this fact.
 
There are people out there who make it their daily business to steal your clicks, or use your advertising budget for other things; they lie to you about the work that they are doing for you (work that you pay them to do), saying that they are getting you the clicks need when they are actually spending their time enjoying a long cup of coffee.
 
These people promise you online marketing results that are simply impossible to achieve. The romance you with stories of online marketing success beyond belief and unfortunately they come very well-informed and know exactly what they have to do to earn your trust.
 
As we know that these people exist and as we know that online marketing fraud is never going to go away and will always be something that we need to keep on top of, the best thing to do is to be prepared, do our own research and find out as much as we can about how to recognize an online marketing fraudster before we give them the opportunity to ruin our online marketing presence / campaigns.
 
To this end, Webrageous recently posted an important press release on online marketing fraud that we would like to share with our readers directly today. Click on the link and get clued up fast about online marketing fraud to make sure that you do not become the victim of such a crime in the future.