A law firm just like any business needs marketing and advertising to survive in a competitive environment. In the past few decades, there have been many young lawyers entering the market and due to stiff competition, they have resorted to using digital marketing as a way to get their brand known. This has completely changed the criminal defense landscape in that younger lawyers are getting more clients than more experienced ones. However, to narrow this gap, experienced lawyers have to transition from traditional marketing strategies and move to digital marketing as a way to access new markets and more clients.
Advantages of Digital Advertising In Criminal Defense Marketing
Digital advertising involves using digital tools such as websites and social media to gain more clients. Though these two media are majorly designed to show potential clients what you have to offer, as a criminal defense attorney you can go a step further and use other tools such as blogging to better provide content to the public. The advantage of blogging is that you can communicate directly with potential customers whereby you can showcase your analytical skills in criminal law by deciphering complex issues ina way they can easily understand.
Podcasts are also a great platform to use if you want to reach out to digital savvy clients. Many people search for podcasts to identify professionals who can better represent them in court. A podcast not only presents you with a platform to air your divergent views on various laws, but it also presents you an opportunity to understand what the market requires and this is as good as any analytical tool you might require.
Create Credible Professional Networks Online
As a professional you need to build quality networks with your peers and digital media offers great platforms to do this. One such platform is Google Business and the other popular one is Linkedin. These platforms provide a higher level of credibility since your peer network will not disown you unless you are not honest or credible. You can use these professional networks to build your brand and this eventually leads to better brand recognition even in the market. The platforms also help to understand new business trends and position yourself with the top 1% in offering better services to your clients.
Ensure You Maintain Professionalism Online
Law as a profession is highly respected and therefore your online presence has to be credible and respectable. Ensure you moderate content ensuring only the most relevant content is posted on your online platforms. New clients will judge your social presence online equate it to your professionalism. You can maintain a personal social media platform, but your professional websites and platforms should be administered in the most professional way possible.
As part of your criminal defense marketing, ensure you use the services of a third party service to maintain your website against external hacking and attacks. Also ensure your website doesn’t contain any sensitive client material as this could lead to severe privacy breaches in case of an attack. However, you can maintain a secure server to save your files and this should be under the care of a professional IT security company.