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Recent Improvements to Google Analytics

December 23rd, 2011

Google Analytics has undergone some interesting and useful changes recently and these recent improvements will, without a doubt, make the management of your Google AdWords campaigns a lot more effective.
Optimization will be even more successful thanks to the recent improvements to Google Analytics that we want to share with you today.
So what are these improvements and what differences will they make to your management strategies?

Google Analytics Real-Time

Real-Time reporting is one of the newest features to Google Analytics and it shows you what’s happening on your site – in the moment! The reports are updated non-stop which means you will be able to see each page view report only seconds after there has been activity on your site.
To access the Real-Time reports feature, simply go to the Home tab. It is that simple!
The advantages to having Real-Time reports in Google Analytics is perhaps obvious, but just to highlight, if you are able to see all activity on your site as it happens, you can be sure that the information you have in front of you is always as up-to-date as possible.

Multi-Channel Funnels

The Multi-Channel Funnels feature allows you to see which channels your customers interacted with over the 30 days prior to converting or purchasing on your website.
This feature gives you access to interactions with a huge variety of media channels, including clicks from paid and organic searches, affiliates, social networks, and display advertisements. Take a look at this video demo or this user guide for the Multi-Channel Funnels feature as soon as possible to begin using the feature right away.
You will be able to use this new Google Analytics feature to help you understand more about your target audience’s behavior and learn more about where they spend their time of the Internet and what they do before converting. This kind of knowledge is invaluable to you as a pay per click advertiser to help you continue improving conversion rate.

Mobile Reporting

Now that more and more internet users are using mobile devices to browse the web, having access to mobile usage data is essential.
For this reason, Google analytics now includes Mobile reports in the new version of Google Analytics to help you understand how mobile visitors interact with your site.
You will see which mobile devices your visitors use and you can then structure your pay per click advertising campaign so that you optimize for those devices in particular. Internet user behavior is changing as technology develops and Google Analytics now takes these developments into account.

Flow Visualization

The masterminds at Google Analytics are not just technically savvy, but they also have an eye for all things beautiful too. Flow Visualization is an attractive looking, highly sophisticated tool which graphically shows you how visitors have been navigating through your site.
The tool has been completely re-designed and is now just as inspiring visually as it is technically. Google Analytics has surpassed itself in this design and it makes analysis of your campaigns so easy, because all your data is available in pictorial form. There is a video demo to help you learn how to use the new Flow Visualization in Google Analytics too.

Can I still access the old Google Analytics?

As with all transitions from old to new, things need to be taken slowly. The new Google Analytics features are certainly going to make pay per click management even more successful, but there may be things that you want to access using the older version.
The team at Google Analytics knows how to look after its advertisers and therefore if you look in the top right hand corner of the page when in your Google Analytics account, you will find a link which will take you back to the older version.
This means that you will be able to switch back and forth between to two whenever you want until the system fully transfers to the new version completely during the early part of the new year.

Do you need more help adjusting to the new version?

If you need more help adjusting to this new version of Google Analytics and if you would like further support concerning the management and optimization pay per click advertising campaign via Google AdWords, contact the Google Analytics experts at Webrageous as soon as possible.
We have many years of experience in Google AdWords management and it is our job to remain up-to-date and fully trained in all new aspects of the management of a Google AdWords campaign, which includes the use of Google Analytics.
We are looking forward to being able to help you soon.