Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups.
What are campaign groups?
Campaign groups allow advertisers to aggregate data from separate campaigns based on a common theme. It allows them to select campaigns that share a same objective and group them so they have a quick look at performance, what works and what doesn’t.
Let’s say you just created 2 new separate search and display campaigns for the coming Christmas season. It would be interesting to create a campaign group for them as they have the same goal.
How to set up campaign groups?
Campaign groups are available in the AdWords interface, on the left menu:
Once you click on the button to add a campaign group, you are redirected to a page where you can:
- Name your campaign group.
- Select the existing campaigns you want to add to this campaign group.
- Select a performance target: you can choose clicks or conversions.
- Eventually select a specific date range to view more accurate projections. If you choose this option you can then select the number of clicks or conversions you want to receive, the budget you want to spend, the average CPC or CPA you want to reach.
You will then have a quick glimpse of your current performance and what you may achieve by the end of the campaign period.
What are the benefits of campaign groups?
- With campaign groups it is easier to monitor performance across multiple campaigns.
- You have a quick glimpse of how your campaigns perform relative to your goals. Of course campaign groups are not to be compared to some powerful third party tools but they allow advertisers to have a quick access to that data without having to create pivot tables or export data in separate spreadsheets (therefore saving some time and energy).
- The set up is simple and you will have access to monitored performance in minutes.
Images’ source: Google AdWords interface
If you are reading this article then you are probably already aware that Google AdWords is one of the best methods of boosting conversions for your business. What you might be less aware of is the importance of combining this with top quality Google AdWords management.
Here are a few reasons why Google AdWords management should be at the top of your list in terms of running a successful AdWords campaign.
Google AdWords management means constant support.
With Google AdWords management, you never have to go through it alone. There are many nuances to running a strong AdWords campaign and your management team will ensure that these are taken care of and perfected. Google AdWords requires a high degree of knowledge and training and without expert support you could find that achieving success is limited. But with Google AdWords management you will have support all the way through.
Google AdWords management means sticking to a budget.
There is no reason why you should have to go over your budget if you have a strong AdWords campaign run by a great management team. The great thing about Google AdWords is that it can work with any budget as long as the managers of the campaigns know what they are doing. By outsourcing Google AdWords management you will have a team of experts who can deliver your business’ desired results without going over budget.
Google AdWords management will make sure your campaign is highly targeted.
Advertisers that choose to manage their own campaigns often find themselves being outbid by larger competitors. Google AdWords management will make sure your campaigns are highly targeted using the relevant tools on Google AdWords. This will increase your chances of marketing your products or services directly to those people who are seeking them and significantly reduce spending that is not resulting in conversions.
Google AdWords management will allow you to concentrate on running your business.
Google AdWords management is time consuming and requires a great deal of training and experience. By outsourcing Google AdWords management you are not only freeing yourself up from time spent researching and managing strong AdWords campaigns, but you are also able to get back to what you are good at – running your business. There is no point in having an unbelievably strong AdWords campaign if your business suffers in the meantime.
Therefore, you have to make sure you seek out the experts in Google AdWords management to run your business’ advertising campaigns. Google AdWords management specialist Webrageous is more than happy to have a look over your business’ advertising needs and give you a strong AdWords campaign.
Give us a call today at 800-645-9521 to find out how we can turn around your struggling advertising measures into a strong AdWords campaign. We can provide you with a free quote.
You might also want to read this article on how Webrageous continues to excel at providing top quality Google AdWords management to businesses in need of an advertising facelift. The article is entitled The Best in Google AdWords Management.
If you had an old relic, an antique worth a lot of money, you would do anything you could to keep it in mint condition, right? Well, the same thing applies with Google AdWords. Google AdWords campaign management, that is, good Google AdWords campaign management, aims to keep your Google AdWords campaigns in mint condition.
That is why, just like when you seek the right expert to clean and polish your antiques, you must also find the right kind of Google AdWords management. This is important as management by people who don’t know what they’re doing or who don’t have adequate experience or qualifications risk damaging your Google AdWords campaigns and losing you a lot of money, just like a mistreated antique could render it worthless.
Any of this could happen in as short a time period as a day so it is very important to find the best Google AdWords campaign management with years of experience handling AdWords campaigns and up-to-date Google AdWords qualifications.
Here are a few more reasons why you should be seeking the top Google AdWords management in the market:
Think of Google AdWords as a prized artifact that everyone is bidding on.
Google continues to be the most widely accessed Internet search engine in the world, with hundreds of millions of people searching online for any number of things on Google every day. With the huge number of people accessing the popular search engine, it is only logical that Google AdWords is the biggest paid search marketing tool.
With this in mind, it also makes sense that Google AdWords is going to be very competitive. In order to get a spot on the top of the list you will need a Google AdWords management expert to handle exactly how you handle your bidding campaign as well as market what it is that you are selling. When it comes to any aspect of Google AdWords, the experts in Google AdWords management will have it covered.
Google AdWords campaign management will keep your relics well-maintained without costing you an arm and a leg.
The best Google AdWords management experts know how to keep your Google AdWords campaigns performing without charging you extra for it. In fact, they should be able to save you money, potentially a lot of money. Any great Google AdWords management company should have the experience to be able to stay within your budget and still see results.
By using a series of techniques to make the best of Google AdWords accounts, your manager should be able to keep your campaigns in great shape without you having to put in extra money. In the long run, Google AdWords campaign management not only increases the value of your campaigns, it also costs you less in the long run. Therefore, when it comes to Google AdWords it is always better to outsource. It is then just a matter of finding the best Google AdWords management company to meet your online advertising needs.
Google AdWords management will keep you in the bidding war.
It shouldn’t matter how small or large your company is when it comes to Google AdWords. Anyone can make Google AdWords work with the right management. So if you are in a position where you are being outbid by larger companies then it is time to outsource Google AdWords management to an expert. Google AdWords was designed as a way of making Google accessible to all advertisers so achieving excellent results through your campaigns is achievable.
With Google AdWords management, the keyword bidding war should no longer be a concern as good management should work on a number of things across your campaigns so that your quality score is greatly improved. This could range from optimizing your advertisement text and making sure your advertisements are relevant to your landing pages to improving links and optimizing websites. Google AdWords ranks advertisements based on their quality score so this is an important point.
The best Google AdWords management will see your campaigns outperforming the rest.
With the right Google AdWords campaign management, you can sit back and watch as your campaigns achieve the success they deserve. Google AdWords managers use a number of techniques to optimize your campaigns and ensure they aren’t performing poorly while also focusing those campaigns on those people who you are aiming your product or service at.
That is the beauty of Google AdWords, you can target people who are directly seeking what you are offering and therefore are much more likely to make a conversion. Google AdWords campaign management works towards getting your advertisements into a spot where they will be seen, while also encouraging searchers to click on your advertisement and make a conversion while they’re there, whether that’s signing up for a newsletter or making a purchase.
Join the hunt for priceless valuables.
Google AdWords campaign management turns your old and dusty furniture into priceless valuables, metaphorically speaking. Poorly performing campaigns can be turned into online super sellers with the right help. It is simply a matter of finding the best Google AdWords campaign management out there.
We offer that at pay per click management firm Webrageous, a specialist in Google AdWords campaign management.
For more information on just how we can turn your campaigns around and make them into top sellers, feel free to give us a call at any time. We can also provide you with a free quote and a time to talk to one of our specialist Google AdWords managers.
Alternatively, you can read this article about the great success Webrageous has had in Google AdWords campaign management for our clients.
Google AdWords is the Ferrari of the sports cars and like any quality sports car it needs a specialist mechanic and regular servicing. Google AdWords management is like the mechanic of your Google AdWords campaign.
It needs to keep the campaign in good condition to avoid the chance of it running into any mechanical problems. If something does go wrong, the Google AdWords management service needs to be able to fix the problem and seek a fast solution to get the campaign running again.
Here’s why your Google AdWords management service needs to keep on top of clients’ campaigns:
Google AdWords is the racecar of pay per click.
Around 250 million people search Google every day. Considering this, it makes sense that Google AdWords is the leading provider of paid search marketing. It is also obvious that the competition on such a popular search engine is going to be very fierce. And so advertisements need to stick out above the competition.
If a client is going to win the Google AdWords race and have their advertisements appear first and win over their audience, they need to have a great management team behind them. Having a Google AdWords management service means you never have to get out on the track alone. You’ll have someone driving the campaign and support giving them advice all the way through the race and beyond.
With a Google AdWords management service, you won’t need to constantly fill up at the gas station.
A quality Google AdWords management service sticks to the budget that the clients request. While there is always room for advice on where certain increases might be worthwhile, there shouldn’t be any pressure to spend more money. Any good quality Google AdWords management service would understand that a healthy campaign doesn’t mean more money. After all, you won’t be requiring Google AdWords management if your business runs out of money.
With Google AdWords there is no minimum spend so you can spend as much or as little as you want. You are then able to set a budget and keyword bids that match your company’s online advertising budget. With pay per click, you only pay for clicks on your advertisements, not every time they appear on Google. So if you don’t receive clicks, you don’t pay.
You won’t get road rage with a Google AdWords management service.
Online marketing can be frustrating, particularly for smaller companies who are constantly outbid by large companies with a significant web presence. The idea of a Google AdWords management service is that Google is accessible to all advertisers, no matter how small or large. So a good Google AdWords manager should be able to achieve results with a highly targeted campaign no matter how small your budget is.
So there shouldn’t be any need to come up against larger companies in a fight for keywords with the help of a Google AdWords management service. They should be able to get optimize your campaign so that money isn’t the main issue anymore. After all, Google AdWords ranks advertisements based on quality scores, which are affected by a range of optimization aspects.
With a Google AdWords campaign that runs well, you can cruise the countryside.
Google AdWords determines how people use Google to access information. A Google AdWords manager uses Google to highly focus your campaigns by targeting exactly those people that you are marketing your products or services to. This means that you can sit back and relax as the hard work is taken away from you.
With Google AdWords, your advertisements are shown to people who are already seeking what you’re offering. It is your Google AdWords management service that gets those advertisements in a prominent position on search results, makes them attractive to potential clients, and encourages them to make a conversion.
Take the highway to success
If you are looking for a Google AdWords management service that meets all of these criteria, then check out pay per click management company and Google AdWords specialist Webrageous.
You can contact us on 800-645-9521 for a free quote and consult with one of our Google AdWords managers.
To find out how Webrageous excels in Google AdWords management, have a look at this article on how our Google AdWords management can keep your campaigns in tune.
You can never have enough tips when it comes to improving Google AdWords Campaigns. With that in mind, this post highlights 4 ways in which a pay per click advertiser can improve his or her Google AdWords campaign if he / she were managing his /her own advertising campaign.
It is all very well to have your very own pay per click manager to take care of your Google AdWords campaign for you, but what about those of us who are trying to do everything on our own?
The following 4 tips to improve Google AdWords campaigns are designed for those of us who are going it alone in pay per click advertising land. They are tips for the more experienced pay per click advertiser to take on board and there are plenty more where they came from should you want a little more help.
In this instance, contact Webrageous Studios immediately, who can act as a pay per click consultant for you, which brings us neatly onto Google AdWords campaign tip number 1… (more…)
When the idea of a Google AdWords Manager is proposed to many small businesses, they are often left with just one question.
Why have your Google AdWords account professionally managed when you can do it yourself?
The idea of a Google AdWords Manager charging a fee while claiming to save the business money by generating conversions on their website seems a little ridiculous to most. How is this more cost-effective than just doing it yourself?
For those in the business of managing Google AdWords Campaigns, it will be very clear. Understanding how to identify keywords, optimize, set up targeting and take advantage of reporting tools in order to increase cost-effectiveness is not easy by any means.
Even a few poorly-targeted keywords could be costing your business no matter how well other keywords are doing. You could also find that your company is bringing in potential customers but that they are not making conversions. Or you might only just be making even on your advertising spend.
These are things that only a Google AdWords Manager can fix. With a Google AdWords Manager you will also find that you are achieving results quicker. It is certainly not expected that a Google AdWords Campaign will achieve instant results. Optimizing a campaign so that it is achieving maximum returns takes time. But with a Google AdWords Manager you should start to see those results much quicker.
You only have to take a look at some of the success stories to see just how effective a Google AdWords Manager can be. For example, a client was achieving 188 conversions in a one-month period. After enlisting the help of a Google AdWords Manager through Webrageous Studios, that client was seeing 729 conversions in the same one-month period. Their cost per conversion had also decreased by 71%. So they were achieving four times as many conversions for about the same cost.
So if you are finding that you are not quite achieving the results you had hoped for on Google AdWords, or are only just making even, or are just starting to think about starting a Google AdWords Campaign, try using a Google AdWords Manager and watch as your business thrives.
For some tips on how to find a Google AdWords Manager that meets your business needs, take a look at this article on How to Choose a Google AdWords Manager.