Searching for a good pay per click manager can sometimes feel like going on an archaeology expedition.
Wading through the masses of pay per click advice and information online can feel like hunting through the desert in search of long lost artifacts.
When pay per click is involved, everyone wants to give their tips on the best tools to use, why search engine optimization is better, or not better, and how to go about it. Sometimes it is hard to tell which of this advice is sponsored and which is not.
So if you are looking for a pay per click manager who improves your advertising campaigns, how do you know where to search and who to choose? (more…)
Google AdWords is so hot right now. Everybody wants a piece of the action. And with returns as good as they have been for advertisers, who wouldn’t?
Just as in demand are Google AdWords consultants – the good ones, anyway – who have been achieving low cost per clicks and high ROIs for their clients.
The thing with anything that is that hot, and that has no signs of slowing, is you need to jump on board before all the good ones are taken.
Here are a few reasons why you might want to grab a Google AdWords consultant before all the best ones are gone:
A Google AdWords consultant helps you join the race
Google AdWords and Pay Per Click advertising are a lot like a race. You really have to join in at the beginning if you want a chance at winning. So the first thing to do is to make that decision to get involved and join the Google AdWords race. (more…)
If long-running game show Jeopardy was to do a segment on achieving success in online advertising, the question (or should I say answer) would again and again be Pay Per Click advertising with a Pay Per Click manager.
Are you ready? Then let’s play Jeopardy!
A: The best form of online advertising. Q: What is Pay Per Click advertising?
If you are looking to advertise online and achieve as much success for as little cost as possible then there is no better way to go than Pay Per Click.
Pay Per Click allows advertisers to target the people that are most likely going to make conversions. Pay Per Click advertising means businesses can market their campaigns to any part of the world, even a very small and specific area, and choose targeting options. (more…)
We work with AdWords Advertisers who need help to improve their online advertising campaigns and we lead them to success via Google AdWords Advertising.
We always succeed in our role as Pay Per Click Consultant. We always ensure that advertisers see immediate and constant improvements to their online advertising campaigns and we do so through our extensive knowledge and expertise in the area.
But why do advertisers remain with Webrageous Studios? Why is it that, once their Pay Per Click Advertising Campaigns are ticking over nicely, our advertising clients stick with us for years and years?
More to the point, why SHOULD you stay with your Pay Per Click Consultant even when your advertising campaign has been doing really well for months, even years? What is the point of paying someone else to manage an online advertising campaign for you, or provide advice about that campaign, if you already know that this campaign works really well, draws in interested traffic and creates conversions on a daily basis? (more…)
We all know how a horror movie starts. Everything is fine and normal. The victim has no idea of what lies around the corner. There is some spooky lighting and music, a few literal “shadows of doubt”, the suspense is built, and then comes… the SHOCK!
But it’s just a movie, right? You don’t expect anything like that to happen to you. Well, what if you found yourself in the middle of every Pay Per Click Advertiser’s worst nightmare – a Contextual Advertising horror film?
How Contextual Advertising Works
When devising the best advertising campaign for a client, a Pay Per Click Consultant will devise the best ways of ensuring that advertisements are shown to qualified customers. It is only natural for a Pay Per Click Consultant to consider using Contextual Targeting to place their client’s Pay Per Click Advertisements next to relevant pages on third party websites.
Contextual Advertising does this by picking up the advertisement’s keywords and placing that advertisement next to web content that matches those keywords. So how can this clever targeting method turn into a Pay Per Click horror movie?
Where It All Goes Wrong
Well, just because a web page has matching keywords, doesn’t mean that the content is relevant or even appropriate to the advertisement.
It is very important after deciding to go with Contextual Advertising that the Pay Per Click Consultant does everything in their power to avoid these advertisements appearing next to content that may harm or irreparably damage the company.
It is crucial that a Pay Per Click Consultant uses specific keywords, inserts negative keywords, and utilizes targeting tools such as the type of websites or specific URLs where you do NOT want the Pay Per Click Advertisements to appear. Broad keyword matching can be particularly risky.
If these measures are not carefully implemented by your Pay Per Click Consultant you could find that you have been cast as the Pay Per Click Advertising victim in a Contextual Advertising horror film.
Here are some examples of the worst Contextual Advertising mishaps:
An advertisement for an alcohol brand next to an article on a drink driving incident.
A competition to win a trip to Greece next to an article on violent riots in Greece.
A link to a site on registered sex offenders next to a photo of four innocent, smiling men.
A coffee advertisement next to an article on research that coffee may trigger a person’s first heart attack.
An announcement of an upcoming romance film next to an article on a man who killed his girlfriend.
A weight loss product advertised on a pregnancy page.
Contextual advertising is an incredibly successful Pay Per Click Advertising tool used by Pay Per Click Consultants all over that carefully targets customers that are already seeking the subject of the advertisement. It sets itself apart from many other online advertising methods.
But the skills required to avoid these Contextual Advertising disasters can only be managed by a Pay Per Click Consultant with extensive experience in Contextual Targeting on third party websites. Complex pattern matching must be used to determine the theme of the websites where the Pay Per Click Advertisements may appear.
Until methods of determining the meaning of web pages are invented, Pay Per Click Consultants must rely on the pattern matching method to effectively contextually target advertisements.
If you are looking for a Pay Per Click Consultant that can successfully implement Contextual Advertising in your advertising campaigns, trust in Webrageous Studios.
Take a look at this article by Webrageous Studios for more potential Pay Per Click Disasters and reasons why you should trust in a professional.