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Price extensions for mobile ads: AdWords new feature

Google has just released new ad extensions: price extensions. What are price extensions? They are new extensions that advertisers can use in their AdWords mobile ads. It allows them to easily and quickly show prices for different services or products. What are the...

6 Tips for Improving Call Rates for Google AdWords

Getting potential customers to reach out to your company with a phone call can be a critical step in the sales process. If you’re running call-only ad campaigns or want to boost the number of call conversions you get from your existing PPC campaigns,...

How to Target Mobile PPC in Google Adwords

If you had any doubts about the value of advertising to mobile device users, it’s time to start believing in mobile PPC. Tablets, smartphones and other mobile devices have become indispensable assets for both businesses and consumers. Traffic through mobile...

5 Metrics You Should Always Monitor in Google AdWords

If you’re already running AdWords campaigns, you know that Google makes a huge amount of data accessible to you surrounding the performance of your campaigns. While it can feel overwhelming to wade through a dashboard full of numbers and metrics without purpose,...