What can you do if pay per click fraud constantly weighs on your mind? The benefits of pay per click advertising are great but what happens if pay per click fraud was to rear its ugly head? What would you do?
The good news is that pay per click fraud is not as big a deal as might be suggested. But it does still exist. And as any good business manager will tell you, avoiding the risk before it surfaces is always the best option.
So if you are concerned about pay per click fraud or think you might have already seen the beginnings of it in your pay per click campaigns, it might be time to follow these simple steps.
Pay per click management company Webrageous is an expert in click fraud prevention and we have come up with a few ways you can stop click fraud from appearing. We have spent years perfecting our click fraud prevention and detection tools and we want to help you avoid the risk of pay per click fraud. (more…)
It is an unfortunate fact that click fraud continues to impose on the returns of advertisers using pay per click. While it is not as massive a problem as recent media hype has suggested, there is no denying that there are some pay per click advertisers who continue to deal with fraudulent clicks.
Why does pay per click fraud happen?
Pay per click fraud can happen for a number of reasons. It might be that publishers click on your company’s advertisements in order to boost their profit. These fraudulent clicks could be a result of malicious intent or someone trying to boost your numbers.
Click fraud could also be a result of a competitor wanting to stop your pay per click campaigns from performing well so they decide to click on your advertisement in order to increase your spend, making it less affordable for you. As pay per click advertising is very competitive, with many advertisers fighting for the best positions for a particular keyword phrase, unfortunately this does continue to happen. (more…)