How to Prevent Overbidding on Google Ads Keywords in 2024

Keeping your Google Ads in the top position can have a huge impact on the success of your PPC campaigns overall. The average CTR for Google Ads ads drops significantly between the first three positions, so to make sure you’re getting the best results from your ad...

5 Ways To Lower PPC Costs Significantly

When creating a PPC campaign, budget is often a huge factor and the reason why many campaigns fail. A lot of beginners use up their budget in a matter of weeks or even days and have no real knowledge of how to lower those costs.   Lowering your PPC costs can be...