One of the great things about pay per click advertising is the flexibility it offers – you can keep on assessing and making alterations to your budget, key words and advert text and layout until you get the results you want.
You can also measure results in a lot more detail than in most forms of advertising, which means you really can tailor your advertising and also your website, making informed adjustments to continuously optimise your returns.
What can you measure?
- Which adverts get most clicks
- Which keywords are most popular
- What percentage of clicks convert to purchases
- How long customers spend on your website
- Which pages they visit
Obviously once you know which adverts and keywords are the most productive, you can focus your campaign around these. But what can you do if your click to purchase ratio still isn’t high enough?
The first thing to get right is your landing page. What do customers see when they arrive at your site? Continuity is vital here. Remember, they’ve entered those particular keywords and clicked on that particular advert for a reason. If what they see doesn’t immediately match up with these two things, they’re unlikely to stick around. (more…)
If you want to improve your paid search advertising and make your pay per click campaign entirely irresistible, the best thing to do would be to follow the following expert advice that we’re sharing with you free of charge!
1. Paid search advertising is irresistible when advertisements use call-to-action words.
The best way to get someone to click on the advertisements that you have created as part of your paid search advertising campaign is to make sure that they “speak” to your audience.
If you use call-to-action keywords in your advertisements, your target audience is more likely to click on them. Paid search advertising is harder to ignore when direct communication is made between the advertiser and the customer/client. The best way of communicating effectively through your paid search advertising campaign is to ask your audience to “buy,” “sign-up,” “order” or “watch,” for example. (more…)
(Search Engine Optimization) SEO for most businesses that are aiming to advertise their products and services online is DEAD! It is a pile of nonsense that doesn’t work for the common advertiser; for the average businessman.
Pay Per Click Advertising is THE ONLY form of online advertising that works for the majority of people and I shall explain why…
Pay Per Click Advertising Makes a Somebody out of a Nobody
1. Most people do not have a well known brand name. This takes years and years of time and effort to develop. If you want to sell products or services online and you need to do it NOW in order to survive financially, SEO (although a free form of online advertising) is NOT going to work. Nobody knows who you are? Why should they search for you? Why should they care who you are, what you sell, what you think??? Pay Per Click Advertising is the BEST in terms of online advertising because it allows small businesses and unknown brands to compete with people who have been advertising online since the beginning. (more…)
Bad pay per click management can be kind of like a bad hairdo. You’ve either got to wait until it grows out and hope for the best or find a better hairdresser who can fix it. Let it grow out and you risk being mocked by your friends, perhaps for months. It might even become an in-house joke, with the bad hairdo shown at parties for years to come.
When it comes to your pay per click campaigns, think of that “miracle worker” – the hairdresser who is able to fix your hairdo – as an expert pay per click manager such as those we offer at pay per click management firm Webrageous.
If your pay per click campaign is suffering, not only are we going to get it back on its feet, but we can almost guarantee that with our excellent pay per click management it will start achieving success. No more laughing friends, in fact just the opposite.
Even your competitors will be ringing to find out the name of your pay per click management team so they can have a look that achieves as much success as yours. To have a pay per click manager who can turn a disastrous campaign into a success story is a wonderful gift and we are lucky enough to be able to provide that at Webrageous.
Of course, if you start off by outsourcing pay per click management to Webrageous, it will be like when you leave the hairdresser with a stunning hairdo that literally turns heads as you walk down the street. People will be stopping you in the street to find out where you got your new “do”. (more…)
Searching for a good pay per click manager can sometimes feel like going on an archaeology expedition.
Wading through the masses of pay per click advice and information online can feel like hunting through the desert in search of long lost artifacts.
When pay per click is involved, everyone wants to give their tips on the best tools to use, why search engine optimization is better, or not better, and how to go about it. Sometimes it is hard to tell which of this advice is sponsored and which is not.
So if you are looking for a pay per click manager who improves your advertising campaigns, how do you know where to search and who to choose? (more…)
Pay per click advertising is so hot right now – kind of like a batch of cookies that has just been taken out of the oven. They smell so good that everyone wants to eat them right away. But if they do, they risk burning their fingers.
Pay per click advertising is just like this batch of hot cookies – jump in too quick and you risk burning your pay per click campaigns.
If you are a pay per click advertiser or thinking about becoming one, you want to make sure that you know everything there is about managing a pay per click campaign before you rush in.
It’s true that pay per click advertising – like a batch of cookies – will be a delicious addition to your company’s advertising strategy as long as the right ingredients are used and it is left to cool before taking the first bite at pay per click. (more…)
Having a niche when you start out in Pay Per Click is important in many cases.
Go too broad and you risk losing your potential customer base. It would be like a bakery selling meat products or a fruit and veggie store offering paper supplies. It’s confusing and is likely to turn off customers.
Yet we see it time and time again in Pay Per Click marketing. Someone comes up with a great idea for a new website or advertising campaign and rushes into it. They register the domain name and then set up a website without ever doing any research.
The first thing you need to do is work out exactly what your niche is. There are literally thousands of advertisers taking advantage of Pay Per Click marketing and you need to be prepared for the competition. (more…)
Pay per click software program iSpionage is the latest offering in keyword research and analysis of the competition.
It offers a range of features designed to help lower pay per click costs and optimize search engine results. Pay per click management company Webrageous decided to review the tool to see just how easy it is to navigate.
The first feature on iSpionage allows advertisers to search for a domain name or keyword in order to check out the competition. With the keyword research tool, iSpionage shows you the search volume and cost per click for the particular keyword phrase that you searched. It then offers up hundreds of related keywords to the phrase you searched along with the search volume and level of advertiser competition.
This feature is extremely useful to anyone wanting to advertise online. It also helps with search engine optimization by showing you the keywords that have the most hits and what the competition is on those keywords. (more…)
What are the top 5 ways in which your campaign can beat the campaigns of your top pay per click advertising competitors and rank right on top of the Google Search Results Page forever?
Webrageous Studios reveals five of the best ways that could help you beat your Pay Per Click advertising competitors fast.
If you cannot get to the top of the Google Search Results Page on the pay per click advertising keywords that you want to rank top for in your campaign, the solutions are as follows:
1. Find synonyms for those keywords that cost less to bid on.
2. Optimize other elements of your pay per click campaign so that Google offers you a lower price on the keywords you want at auction.
If very few people are clicking on your pay per click advertisements, it probably means that you need to optimize those advertisements with more success. Some solutions to beat your pay per click advertising competitors could be to:
1. Add a call-to-action verb to your pay per click advertisement.
2. Ensure that you insert the pay per click advertising keyword into your advertisement so that Google puts it into bold when it is shown on the results page, which will make it stand out more to your audience over the ads placed by your pay per click advertising competitors.
If your click through rate is high and there are lots of people coming to your site, your pay per click advertising is going well in many respects. However, if people land on your website and then leave again immediately, there is something wrong with the landing pages in your pay per click advertising campaign. You need to make sure that:
1. What you promised in your advertisement is the first thing the internet user sees when they arrive on your site without having to scroll anywhere at all.
2. The internet user only has to go through a maximum of three pages before they complete the conversion.
If your pay per click advertising campaign still needs some kind of extra kick, take a look at smaller things. In particular, the success of your pay per click campaign could hang on the quality of your display URL. Make sure that:
1. It includes the keyword term that the internet user has used in the Google search.
2. The destination URL is the same domain as the display URL because the internet user looks more favourably on pay per click advertisements that maintain this common thread.
If your pay per click advertising budget is costing you too much money or if the money is not stretching far enough, you should:
1. Take a look at the keywords you are bidding on as some of them will be eating through your pay per click advertising budget without producing any conversions and drumming up a high click through rate.
2. Get a pay per click advertising expert to manage your bidding and budget issues for you as this is one of the most important and detailed elements of pay per click advertising in general.
Contact Webrageous Studios, the pay per click advertising experts today and be assured that bidding management problems will soon be a thing of your pay per click advertising past.
If you follow the 5 pay per click advertising tips listed above, you will be well on your way to leaving your pay per click advertising competitors behind you. For more information on other related issues, click on the various pay per click advertising article links below.
Webrageous Studios: PPC Pre-Launch Check-List
Your First Steps to Online Marketing Success
Google Campaign Management meets Alice in Wonderland
For the first time in history, China looks set to overtake the US in the next five years as the world’s largest economy. Yet Online Advertising is thriving and Pay Per Click Advertising has never been more affordable.
While many economies have managed to come out of the other side of the Global Financial Crisis relatively unscathed, the US still finds itself in the midst of an economic slump. The Australian dollar is now worth more than the US dollar despite being at 50 cents to the dollar just a couple of years ago, and is still climbing.
So why is it that Online Advertising is still doing so well?
Small businesses in particular have had to cut down on their advertising spending in the midst of the economic downturn. Many small businesses have been forced to tighten their expenses and develop strategies for lowering advertising costs.
The high costs of traditional advertising are now too much for many smaller companies. But with affordable pay per click advertising, businesses can still continue to soar.
The impact of Pay Per Click Advertising on advertising spending is something that many businesses involved in Pay Per Click still marvel at. The return of investment through a quality but affordable pay per click advertising campaigns can now be increased in no time with the right help.
When compared with print, broadcast or even other forms of online advertising, Pay Per Click is by far the most cost-effective.
By developing a focused pay per click strategy, the benefits of affordable Pay Per Click Advertising can be incredibly rewarding. And when you decide to go with a dependable PPC management firm, your ROI will speak for itself.
The reason why affordable Pay Per Click Advertising works so well is that it puts your product or service right in front of the eyes of your potential buyers. Pay Per Click Advertising works by aiming your products at the people who are already interested in what you’re selling.
Because of this, Pay Per Click Advertising becomes even more affordable. It is able to cut out the masses and focus on buyers. Traditional advertising, on the other hand, is designed to reach as many people as possible with the hope that a few will purchase, which is why it ends up being so expensive.
By narrowly focusing your affordable Pay Per Click Advertising campaigns on the people more likely to buy your products or seek your services, you will find that you’re making more conversions and spending less on marketing.
Through the help of a Pay Per Click Management expert, you can tightly focus those campaigns and have more success at turning clicks into conversions. And by having those experts manage your Pay Per Click Advertising campaigns, you are likely to bring in more return than you might have expected.
So go with the experts in affordable Pay Per Click Advertising, Webrageous Studios. We’ll have your ROI increasing so fast you’ll wonder why you ever stuck with traditional advertising.
For more information on how we can help make the most of your Pay Per Click Advertising campaigns, take a look at this article on how Webrageous is putting advertisers on the map.
Imagine you only have a bit of money in your pockets, you are set tasks to complete, you must travel all over the world to do them, and you are racing to beat your competitors.
Sounds like reality TV show The Amazing Race, right? In fact, in this case we are talking about Pay Per Click Advertising.
Welcome to the Amazing Race of Pay Per Click Advertising
On your mark…
If you are advertising with Pay Per Click you are probably already or thinking about targeting your Pay Per Click advertising campaigns to locations all over the world. As a Pay Per Click Advertising consultant, it is important that they are prepared to meet their advertising clients’ needs as you race to different destinations around the world.
Pay Per Click Advertising consultants such as Webrageous Studios make sure that they are ready and set to go before you come on board. That way we are able to meet the challenges faced through advertising to a global audience.
Things like language and location targeting abilities are crucial when it comes to meeting your Pay Per Click advertising demands when targeting your advertisements to audiences in various and often specific regions of the world. (more…)
Think of the path to pay per click conversions like a trail that leads your customers home. If you leave a trail of breadcrumbs like in Hansel and Gretel, chances are birds are going to eat your trail and your customers will get lost along the conversion path.
Make your pay per click conversion trail obvious! Big red flags that point your customers in the right direction are going to avoid having your customers lose their way, get scared and turn back, or get bored of looking for the signs and leave the conversion path altogether.
So how do you lay out a trail that is going to keep customers on the path to making a Pay Per Click Conversion?
When laying out a pay per click conversion trail, it is important to think about what your customers want to see next. On every page, you want to make sure the customer has something interesting to look at and that the next step in the conversion process is very clear. Make it very obvious what they need to do next.
By simply providing a place for them to go next you will have created a pay per click conversion trail for your customers to follow that ensures they don’t get lost.
Also, do not disappoint your visitors. Make very sure that the promise you have made them if they click on a link leads them to that page. When people click on a pay per click advertisement about a product then they should expect to see that product on the next page. (more…)
So you want to live in Pay Per Click Advertising Heaven, do you? You want to be the Best Pay Per Click Advertiser in the world, do you?
Well, at least you are in the right place, reading the right online content and listening to the right kind of Pay Per Click Expert to start sending you on your way towards online advertising fame and stardom.
Webrageous Studios can help any willing advertiser find true success via Pay Per Click Advertising because we dedicate our lives to the online marketing world.
There are numerous pay per click advertising advantages. The key to making pay per click marketing work for your business is by determining exactly which features and strategies to take advantage of.
Drive Calls with Pay per Click
Most people think of paid search simply as a way to drive clicks to their website. These days many businesses are using pay per click to drive live calls. In fact, live call leads make up 90% of lead volume on Google AdWords for some of our clients. Check out this screenshot showing almost all calls (over 50 per week) and no form fills for a personal injury attorney:
It is possible to drive calls with pay per click advertising directly from the search engine results by setting up a Call-only campaign. A Call-only campaign allows you to show ads only on mobile search results and only gives the user the option to click-to-call from the ad. They cannot click-through to your website. This is a great option for businesses who do not have a mobile-friendly website or if calls are worth more.
Optimizing landing pages can also increase call conversion rates. On mobile devices businesses should prominently display click-to-call buttons with strong CTAs pushing the visitor to call. On computers and tablets the company phone number and CTAs pushing for calls should be visible in multiple places on the page.
Instant Ranking on Search Engine Results
One of the most enticing pay per click benefits for advertisers is it is without doubt the fastest way to drive traffic to your website. Compared to an SEO campaign, which can take months for the benefits to surface, with pay per click advertising your advertisement will appear on search results pages as soon as your pay per click campaign goes live.
Create Pay per Click Campaigns to Meet Your Business Needs
Pay per click advertising gives you the ability to design and control your campaign to meet your business needs. You can choose to create a seasonal campaign so that your pay per click advertisements only appear over a certain period. You can bid only the amount that you are willing to pay. You can also choose to target your advertisements to a particular position or pay more for certain keywords at certain times of the day or week.
Control Your Advertising Budget
Another pay per click benefit is the ability to control costs setting budgets. As a pay per click advertiser, you can decide how much you want to pay for clicks from specific keywords, devices, locations and more. You can spend more of your budget on what you know works and set up limited budget tests to try new strategies.
Pay for Clicks, Not Views
With pay per click you only pay when a potential customer clicks on your advertisement. There are no fees for placing an advertisement on the results page of a search engine. This means you will still be generating brand awareness when a person does not click on your ad, and you pay nothing for it. After a click on a pay per click advertisement, a customer may then save your site on their computer and come back to your site later. They might even forward the link to a friend, or better yet, they will fill out a contact form, call or purchase something from your site.
Pay per click advertising also allows you to target your advertisements so they only appear to qualified customers. Targeting options such as language targeting, location targeting, demographics targeting by gender and age, as well as time of the day and day of the week targeting, allow you to hone in on the audience that is most likely to turn a click into a conversion.
Pay per Click Levels the Playing Field
Pay per click also puts businesses on a level playing field. A small business has just as high a chance of winning at a keyword bid and placing high on a search engine results page as a large company when they choose keywords specific to their business goals, optimize their pay per click advertising campaigns, optimize their landing page, and take advantage of targeting tools.
While the concept and benefits of PPC may be simple, it doesn’t undermine the importance of hiring a qualified pay per click management firm. The complexities around successfully managing a pay per click advertising campaign are best handled by a professional. For some examples of where pay per click can go very wrong, take a look at these pay per click disasters.
We have been managing pay per click for well over 13 years. We’re so confident we can improve your pay per click advertising campaigns we offer a 60-day risk free trial! Don’t wait, call us at 800-645-9521 or complete the contact form below to find out how we can help you take advantage of pay per click advertising.
We all know how a horror movie starts. Everything is fine and normal. The victim has no idea of what lies around the corner. There is some spooky lighting and music, a few literal “shadows of doubt”, the suspense is built, and then comes… the SHOCK!
But it’s just a movie, right? You don’t expect anything like that to happen to you. Well, what if you found yourself in the middle of every Pay Per Click Advertiser’s worst nightmare – a Contextual Advertising horror film?
When devising the best advertising campaign for a client, a Pay Per Click Consultant will devise the best ways of ensuring that advertisements are shown to qualified customers. It is only natural for a Pay Per Click Consultant to consider using Contextual Targeting to place their client’s Pay Per Click Advertisements next to relevant pages on third party websites.
Contextual Advertising does this by picking up the advertisement’s keywords and placing that advertisement next to web content that matches those keywords. So how can this clever targeting method turn into a Pay Per Click horror movie?
Well, just because a web page has matching keywords, doesn’t mean that the content is relevant or even appropriate to the advertisement.
An advertisement for an alcohol brand next to an article on a drink driving incident.
A competition to win a trip to Greece next to an article on violent riots in Greece.
A link to a site on registered sex offenders next to a photo of four innocent, smiling men.
A coffee advertisement next to an article on research that coffee may trigger a person’s first heart attack.
An announcement of an upcoming romance film next to an article on a man who killed his girlfriend.
A weight loss product advertised on a pregnancy page.
It is very important after deciding to go with Contextual Advertising that the Pay Per Click Consultant does everything in their power to avoid these advertisements appearing next to content that may harm or irreparably damage the company.
It is crucial that a Pay Per Click Consultant uses specific keywords, inserts negative keywords, and utilizes targeting tools such as the type of websites or specific URLs where you do NOT want the Pay Per Click Advertisements to appear. Broad keyword matching can be particularly risky.
If these measures are not carefully implemented by your Pay Per Click Consultant you could find that you have been cast as the Pay Per Click Advertising victim in a Contextual Advertising horror film.
Here are some examples of the worst Contextual Advertising mishaps:
Contextual advertising is an incredibly successful Pay Per Click Advertising tool used by Pay Per Click Consultants all over that carefully targets customers that are already seeking the subject of the advertisement. It sets itself apart from many other online advertising methods.
But the skills required to avoid these Contextual Advertising disasters can only be managed by a Pay Per Click Consultant with extensive experience in Contextual Targeting on third party websites. Complex pattern matching must be used to determine the theme of the websites where the Pay Per Click Advertisements may appear.
Until methods of determining the meaning of web pages are invented, Pay Per Click Consultants must rely on the pattern matching method to effectively contextually target advertisements.
If you are looking for a Pay Per Click Consultant that can successfully implement Contextual Advertising in your advertising campaigns, trust in Webrageous Studios.
Take a look at this article by Webrageous Studios for more potential Pay Per Click Disasters and reasons why you should trust in a professional.
Are you running a Google AdWords campaign that isn’t quite meeting your expectations? Or maybe you are just thinking about expanding into the world of Pay Per Click Advertising? Then perhaps it is time to enlist the help of a Google AdWords Qualified company.
I know, why bother paying someone else to help with your Google AdWords campaigns when you can launch straight into Google AdWords without any qualifications? Choosing a certified member of the world’s top search engine guarantees that you will be getting top quality advice from a certified expert in Google AdWords. There are a lot of Online Advertising Specialists out there now and you want to make sure you are getting exactly what you’re paying for.
Being Google AdWords Qualified means that an Online Advertising Specialist has the in-depth knowledge required to run a Google AdWords campaign and manage it successfully. They will know exactly what to do if something goes wrong. They will also know how to optimize your Google AdWords campaigns and ensure that you have the highest Quality Scores across all your advertisements.
The one thing that you can be absolutely certain of is that being Google AdWords Qualified is by no means an easy feat. The Google AdWords Certification process is incredibly lengthy and involved. Webrageous Studios knows this more than anyone as it ensures that all of its Pay Per Click Advertising Managers take and pass the Google AdWords Certified Exam.
Webrageous Studios is Google AdWords Qualified
Find out just what Webrageous Studios employees have to do to become Google AdWords Qualified.
Webrageous Studios knows that to become Google AdWords Qualified requires weeks of studying all the ins and outs of Google AdWords and Pay Per Click Advertising. Our company knows that to become Google AdWords Qualified you need to pass the AdWords Fundamentals exam and one of the advanced exams – Reporting and Analysis, Search Advertising, and Display Advertising.
This means that your Google AdWords Qualified Manager may have specialties across three advanced disciplines or only one. It is worth finding out what specialities your Google AdWords Expert is trained in before you lock into a working partnership and hand your online advertising needs over to them.
Webrageous Studios is Google AdWords Qualified in all disciplines because we believe that all three areas need to be covered so that we can offer a first class Pay Per Click Management Service to all our clients. To find out exactly what Webrageous Studios is certified in, click on the Webrageous badge. This badge proves that we are certified. All Google AdWords Qualified Companies should display this badge on their website and other locations to let clients know that they are Google AdWords Qualified.
There is no denying that the exams required to become a certified member of Google AdWords are incredibly demanding. So keep comfort in the fact that a Google AdWords Qualified Manager is going to have the greatest knowledge about optimizing your campaigns and successfully managing your account.
It also means that not just anyone can be Google AdWords Qualified. They must first go through a very lengthy exam process that requires very high pass rates. The AdWords Fundamentals exam alone requires a pass rate of 85%. So when you choose an Online Advertising Specialist with the Google AdWords logo on their website, you know that they have earned it. Webrageous Studios has earned its AdWords Certification and the quality of our Pay Per Click Advertising Services speak for themselves.
We recommend choosing a Google AdWords Qualified Company that is certified in all three specialty areas. This will ensure that they will have the capabilities required to make the best use of the reporting tools, and will be familiar with optimization techniques on the Search and Display Networks. The expert that you choose, even if it is not Webrageous Studios, will then be able to run the best possible Google AdWords campaign for your company, helping to lower your cost per click and increase conversions.
For more information about Google AdWords and the Certification Program, go to the Google AdWords Help Center or contact Webrageous Studios, Google AdWords Qualified Company, for more information about the kind of services we could provide for you and your business.
No matter how well you may rank on a search engine, it doesn’t necessarily prepare you for the unexpected. Somewhere along the line, you may have to turn to Pay Per Click Advertising.
Here are the reasons why:
A loss assessor, for example, may have its search engine optimization techniques down pat. It may always rank on the first page of search engine results for all of its specialties. It probably even has great success through Google Places and the firm’s office details are consistently showing up in results.
But what happens when a huge weather event happens that is totally unexpected and hundreds or even thousands of potential clients are seeking help? They are not necessarily going to land on your website as they may not be actively seeking the search terms that cover your relevant specialties. Instead they might enter a description of the event in their search term. (more…)
Easter has arrived and you can be sure that it is well and truly in the minds of those lucky enough to have a four-day weekend off work. People are now busy arranging last minute details for Easter parties, finding out where the cheapest Easter eggs are sold, or planning their weekend getaway.
So have you got your Pay Per Click Advertising for Easter up and running? It is a holiday that is celebrated in many corners of the world and the advertising opportunities over this holiday go far wider than the traditional Sunday mass or chocolates for the kids.
Businesses that offer discounts and specials in their Pay Per Click Advertisements on accommodations or travel are going to receive clicks and conversions up until the first day of the holiday. So will restaurants and other businesses located in holiday destinations. Also, chances are that sign-ups for charity organizations, for example, will be going crazy. So how can you make the most out of all the opportunities for Pay Per Click Advertising for Easter campaigns?
For retailers, you will want to be getting people to your storefront, whether that is in person or online, and turn them into customers. For those seeking other types of conversions through their Pay Per Click Advertising, such as sign-ups, the rules are the same when it comes to seasonal campaigns. The effectiveness of Pay Per Click Advertising for Easter campaigns basically comes down to two things: Optimization and a Call to Action that lets customers know exactly what conversion you are seeking.
To meet both of these requirements, you need to be creative and original with your Pay Per Click Advertisement copy and landing page content to ensure success. Think about the product or service you are offering and whether you want to create content specific to Easter or more generic content. Depending on the type of business, generally it is advised to create a landing page that is targeted specifically to Easter.
Make sure you research your keywords to see what people are searching for as they plan their holiday. Have a look at what the competition is doing and then put your own take on Pay Per Click Advertising for Easter. Then take care to match the right keywords for your landing page, and write ad content that is going to win you click throughs from your Pay Per Click Advertisement. Optimization and a successful call to action will help turn those clicks into conversions.
For more tips on optimizing your seasonal Pay Per Click Advertising Campaign, see these Five Top Landing Page Testing Ideas.
For more questions on landing pages and how to get them converting for you, call Webrageous Studios before the Easter Bunny delivers its last Easter egg.
If you’ve already launched your Easter campaign, consider these Pay Per Click Advertising tips for the next holiday or long weekend.
Since Pay Per Click Advertising has become recognized as one of the quickest, easiest and most successful forms of online advertising, it is only natural that Pay Per Click Fraud would also spike.
According to online ad-tracking firm Click Forensics, fraudulent clicks on legitimate online advertisements rose to 22.3% in the third quarter of last year, up from 14.4% in the previous quarter.
There is fear that Click Fraud is eroding the credibility of Internet-based advertising. Even more worrying to most advertisers is the fact that 20% of the amount a company spends on Pay Per Click Advertising could be going down the drain thanks to fraudulent activity.
A lot of this fear is generated by a swarm of recent media attention, which has hyped up the problem into one of the latest online epidemics.
But is the problem as great as it is believed to be? Pay Per Click consultants Webrageous Studios has found that Click Fraud is actually very infrequent and tends to appear in large accounts every few years. But because such a close eye is kept on its accounts, Invalid Clicks are able to be stopped as soon as they have begun. (more…)
If you search the Internet you’ll find lots of information on Pay Per Click Tools, Pay Per Click Management Ideas and Pay Per Click Tips, just to name a few, but what happens if you just want the bare basics?
What happens if you simply want to know what Pay Per Click actually is? What happens if you’re just searching for a simple definition of the term Pay Per Click? Where do you go?
You don’t have to go anywhere. You’re in the right place already. Pay Per Click, quite simply, is a form of Paid Online Advertising that is offered by a number of different networks and major search engines to anyone with the cash to market themselves.
For instance, there are online marketers who advertise via Google AdWords Pay Per Click, MSN AdCenter Pay Per Click, LinkedIn Pay Per Click and Facebook Pay Per Click Advertising, to name some of the most popular examples.
If you are advertising through Google AdWords, you’ll be charged by Google every time someone clicks on one of your Pay Per Click advertisements shown on the Google Search Listings Page (SERP). There is also the option to be charged every time Google displays your advertisement too if you’re marketing through Pay Per Click. However, most people choose the Cost Per Click option with Google AdWords. (more…)