5 Ideas for Boosting Landing Page Conversions in 2020

Optimizing landing page conversions is an ongoing process for any good advertiser. It is also one of the most critical metrics that you can focus on to foster successful PPC campaigns. While the year is winding down, now is the best time to start gearing up your advertising strategies to ensure that you attract high-quality leads and gain new business in 2020. If your current landing pages are not converting as well as you need them to convert, consider adding one of these fresh tactics for improving landing page conversion in the coming year. Read on to learn more about five expert-tested ways that you can boost landing page conversions.

1. Use High-Quality Images to Catch Attention

Images are compelling components of many excellent landing pages. They can pack a large amount of meaning into a relatively small space. For companies with tangible products, images of those products help prospective buyers imagine the product and envision exactly what they’re buying. Even for companies that provide more abstract value, such as legal or insurance service providers, images can help communicate the value of the services more concretely.

It’s not just the presence of images that matters, but the quality of those images. Many companies find that using high-quality, custom images is the best way to use images to boost landing page conversions. One marketing optimization firm found that they were able to boost sign-ups for a free consultation by 35% when they featured an image of their founder on a landing page rather than a stock photo of another person. If you’re currently using generic stock photos on your landing pages and aren’t seeing the conversion rate you want, consider investing in upgrading your images to give your pages a more modern, professional look and feel.

2. Offer Social Proof

From recognizable company logos to glowing testimonials, your happy customers are one of the most convincing pieces of evidence in your marketing arsenal. Featuring customer quotes, leveraging recognizable logos, and sharing success stories on your landing pages all indicate to prospects that your product and services are desirable. They also lend your brand more legitimacy, making prospective customers more comfortable with spending their time and resources on your business.

Even simply indicating that many other consumers follow your business on social media, have downloaded your assets, or have signed up for your services can be an effective way to stir up interest. Kissmetrics reports that one media company was able to increase conversions seven times over when they added a call to “join X others” to their landing page.

3. Provide a Personal Touch with Live Chat

Prospects often have questions that they need to find answers to before they’re ready to invest significant time or money with your business. They also want to know that there’s a real person behind your brand that can help guide them to the right purchasing decision. Last year, customer service platform Zendesk found that live chat provided a higher rate of customer satisfaction than any other customer support channel.

Live customer assistance plugins such as UserVoice or Intercom can give you a low-friction way to engage with prospects and answer their questions before they convert. These tools can also be a useful way to gather feedback on the overall quality of information you’re presenting on your landing pages. For example, if visitors often ask the same question about pricing over and over again via live chat, it might be worthwhile to include that information on your landing page upfront.

4. Reduce Sign-up Friction

Whether you’re asking for people to create an account to start a free trial, or  to provide contact info to download a whitepaper, you’re often also asking them to spend time filling out a form. The more time and energy it takes to get to the end of that form, the more likely they are to abandon the page. By analyzing the performance of over 40,000 landing pages, Hubspot discovered that advertisers are able to double their conversion rate by reducing the number of fields on a landing page from four to three.

While it can be tempting to try to gather as much information as possible from each conversion, your business is likely better off with a little less information but many more leads. Perform an audit of your existing landing page forms and determine what pieces of information are critical for each interaction. Limit the number of fields you require to only what’s necessary to streamline sign-ups and boost landing page conversions.

5. Give Your Audience CTA Tunnel-Vision

Just as they can be enticing to try to pull as much information as possible from visitors with long sign-up forms, many advertisers fall into the trap of offering their audience too many opportunities to take action on a single page. If your landing page features multiple calls to action (CTAs), then the chances of your audience actually converting are likely much lower than if each landing page had only one. Research studies show that buyers are more likely to make a purchase (and be satisfied with their decision) when they have fewer options to choose from.

Links to additional web pages, secondary CTAs, and content that isn’t relevant to your primary call to action don’t belong on high-converting landing pages. To make sure that your landing page is funneling visitors towards your goal conversion (and nowhere else), eliminate as many opportunities for distraction as possible.

Boost Landing Page Conversions in 2020 with Webrageous

Landing page conversions are only one part of the equation when it comes to creating successful PPC campaigns. Webrageous’ team of expert PPC managers can help you determine a strategy that combines killer landing pages with the right keywords and bidding strategies to ensure optimal performance. Contact our team today to learn what you can do now to prepare your PPC strategy for the new year.

Image Source: Pixabay

Pay Per Click Flight Requires an Improved Landing Page

You fire up the engines, taxi out onto the runway and take off. Once in the air there might be a bit of turbulence or the skies might be clear. Then the plane begins its descent towards its destination. Follow that up with a smooth landing and you have a perfect flight.
When you think about Pay Per Click Optimization, you should think of it like a flight. While there is room for some hiccups, even if everything goes right along the way, without an improved landing page, it will crash and burn.
Secure the doors, start the engines
Before take-off, have the right people to help you secure your business and advertising dollars before you launch into Pay Per Click Optimization and improving your landing page. When you are sure that all the safety checks have been conducted and you know exactly what it is you are improving, start her up.
Pre-flight Pay Per Click Optimization safety demonstration
It is crucial to be prepared. Make sure you’ve read all the materials on Pay Per Click Optimization and how to improve your landing page. Seek advice from an expert and learn everything you can about optimization and improving your landing page. Make sure everyone involved in your business and Pay Per Click accounts is informed about Pay Per Click Optimization.
Link to Webrageous Best Pay Per Click Management
You also want to make sure everyone knows their place in the Pay Per Click Optimization process if something goes wrong. Don’t rely on your web designer to improve your landing page and website. When it comes to Pay Per Click, you only want to have the experts in Pay Per Click Optimization improve your landing page.
Pay Per Click Optimization take-off
Making the decision to optimize and improve your landing page might seem like a risk. What if everything is going well as it is? But the majority of the time, with Pay Per Click there is always room for improvement. Once you make the decision to try Pay Per Click Optimization you are guaranteed a safe landing.
In the air
To ensure a smooth flight, don’t try to do it all on your own. Allow an expert in Pay Per Click Optimization such as Webrageous Studios take the reins and help you improve your landing page and campaign. Just like Air Traffic Control, a Pay Per Click expert will guide you through improving your landing page and campaign to make sure the skies are clear of traffic.
Pay Per Click Optimization Turbulence
There is plenty of room for trial and error in improving your landing page and Pay Per Click campaigns. And there is definitely room for hiccups. It is only through making mistakes that we can learn the perfect Pay Per Click Optimization techniques. Try out different keywords, different headlines, change the colors and fonts on your landing page and play around with graphics.
Prepare for descent
In a plane it is important to ensure everyone has their tray tables and their seat backs up, and they are in their seats with their seatbelts fastened before beginning descent. In Pay Per Click Optimization, you want to make sure that you have targeted the right audience and locations, that your advertisement text is appealing, that you have a strong call to action and that you are directing people to the right landing page.
All the work of improving your Pay Per Click advertisements and keywords is useless if people aren’t going to click on your advertisement.
Landing (page)
Even more important is that you improve your landing page. If people are clicking on your advertisement but aren’t making a conversion when they reach your landing page and navigate your website, the whole exercise of Pay Per Click Optimization is pointless.
Go to the experts to ensure that your landing page is appealing to the audience you are targeting, is easy to navigate, and is relevant to the Pay Per Click advertisement that enticed people to your landing page. Also, make sure that it is easy for potential buyers to make a conversion once they have landed on your landing page.
Link to article: https://www.webrageous.com/blog/poor-conversion-optimization/
Webrageous Studios is an expert in Pay Per Click Optimization and Landing Page Improvement. With more than six years’ experience in website development, we are able to use our Pay Per Click management expertise to ensure the best performing campaign and converting landing page for your business.
Have a look at how Webrageous can help deliver Pay Per Click Optimization Perfection on your landing pages and why landing page improvement is so important.
Link to article: Webrageous Achieves Pay Per Click Perfection on Landing Pages

You fire up the engines, taxi out onto the runway and take off. Once in the air there might be a bit of turbulence or the skies might be clear. Then the plane begins its descent towards its destination. Follow that up with a smooth landing and you have a perfect flight.

When you think about Pay Per Click Optimization, you should think of it like a flight. While there is room for some hiccups, even if everything goes right along the way, without an improved landing page, it will crash and burn.

Landing Page ImprovementSecure the doors, start the engines

Before take-off, have the right people to help you secure your business and advertising dollars before you launch into Pay Per Click Optimization and improving your landing page. When you are sure that all the safety checks have been conducted and you know exactly what it is you are improving, start her up.

Pre-flight Pay Per Click Optimization safety demonstration

It is crucial to be prepared. Make sure you’ve read all the materials on Pay Per Click Optimization and how to improve your landing page. Seek advice from an expert and learn everything you can about optimization and improving your landing page. Make sure everyone involved in your business and Pay Per Click accounts is informed about Pay Per Click Optimization.

You also want to make sure everyone knows their place in the Pay Per Click Optimization process if something goes wrong. Don’t rely on your web designer to improve your landing page and website. When it comes to Pay Per Click, you only want to have the experts in Pay Per Click Optimization improve your landing page. (more…)