Google Instant: PPC Advertising Friend or Foe?

The fairly recent Google Instant has created a lot of press for itself over the past few weeks. The question is how will Google Instant affect Paid Search? Will PPC Managers need to make changes to their PPC campaigns in order to maintain success or not?   Let’s...

Google Instant was the talk of the town in September 2010

Having researched a fair bit across the Internet during September 2010 on all the specialist blogs dedicated to PPC Management and Google AdWords, the most talked about topic of the month happened to be Google Instant. The new Google SERP development has caused a lot...