The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development.
Optimize advertisement text
Though PPC campaigns on the Display Network can also include video and image advertisements, it is the accompanying text that contains the call to action. PPC advertisements should be crafted in a creative way that drives the user towards your website. The words used should be attractive to your ideal customers and unappealing to everyone else. Including prices or descriptive words such as “affordable or premium” can give your audience an idea of whether or not the product or service is suitable for them. This is a fine art, so start practicing your pitch. (more…)