The Pre-Launch Check-List for PPC Managers

Whether new or experienced in the field of PPC Management, it is always really helpful to think about the basics of your PPC Campaign particularly before launching an entirely new one.
There are various different topics that could be covered in a post designed as a kind of pre-launch PPC Advertising check-list, however in this post we want to highlight three of the most important things to check before launching a new PPC campaign. (more…)

An Easy Way to Improve your PPC Campaign

One of the easiest ways to improve any PPC campaign that you are managing is to care about your client’s business; to be passionate about what it is that they do or sell. In short, it is important to truly care about the content of what you are managing. If you do this, then improving the quality and success of any PPC campaign will suddenly begin to be a lot easier all round.

All PPC clients care about their businesses or whatever it is that they are promoting. There is an unspoken truth that is part and parcel of working as a PPC Manager and that is that you should also care about their business.

In order to promote a business, product or service, it makes sense that you should know everything there is to know. In this way, the PPC Management that you will be able to offer will be well informed and a lot more natural. The more natural it is, the more you will be able to think like an internet user (like a human being) and less like a computer or an online system like Google AdWords, for example.

PPC Campaigns that are successful have that human touch. Therefore, the following tips aim to reveal ways in which a PPC Manager can get to grips with a business and what it does in a short space of time. The quicker you can know all there is to know about the product that your PPC campaign is aiming to sell, the better. So, take a look at these following tips: (more…)