We all know that you need regular, quality content, relevant links, and quality engagement on social media. Unfortunately the list seems to be growing or, at the very least, mutating with each new social platform or Google update.
You’ve probably heard this time and time again over the last few years. If anything, it is more true than it was a year ago; unnatural linking now carries a penalty, and the only way to gain quality, natural links is to create content that people want to link to.
Your bounce rate also plays a part in your search ranking so you need to ensure that people engage with your content. It doesn’t make sense to spend and spend to get people to come to your site, only to lose them once they’re actually there.
In short: Invest in your content and keep it fresh so that your prospects have a reason to come back. (more…)