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As a general idea, Enhanced Campaigns make it possible for PPC advertisers to run a single campaign across all devices: mobiles, tablets and desktops. Desktops and tablets are merged as one controlling device while mobile is set to make adjustments to the base metrics of the campaigns.
Advertisers will now have an easier time managing campaigns as one campaign can already be created to target desktop, tablet and mobile as compared to creating three separate campaigns before. (more…)