Paid search advertising will always achieve the best results when it is simple, when it is approached in the simplest of ways and when it does nothing to ever confuse the internet user even in the slightest sense.
The first thing that an internet user is going to come into contact with in the paid search advertising process is one of your paid search advertisements. Therefore, the paid search advertising experts at Webrageous suggest to make them simple.
If you are selling sportswear, tell the internet user that you are selling sportswear. If you are selling sportswear that is discounted during the festive period, tell the internet user that you are selling discounted sportswear during that time. If you are selling discounted sportswear during the festive period to women, then say that in your paid search advertisements.
Keep things simple. Keep things clear. Keep things focused.
If your paid search advertising is simple, clear and focused, the internet user is going to be a lot happier and will find clicking on your advertisement a whole lot easier too.
Simple paid search advertising headlines create success
Take a look at the headline examples for some paid search advertisements below: (more…)