If you’re considering PPC advertising for your business, it is more than likely that AdWords will be one of the strongest tools in your arsenal. With over 3 billion queries per day, Google offers a huge potential for serving PPC ads across a wide variety of industries. Google has a strong incentive to make their advertising platform effective and user-friendly, and we consider it one of the best platforms available to PPC professionals. Here are nine reasons we love using Google AdWords for our PPC campaigns, and why should you love AdWords, too.
1. AdWords Ads Have an Engaging Format
Organic search results are limited to a text-heavy format. This means that there aren’t many ways to make your organic search results stand out from the rest. AdWords offers a range of ad formats that are flexible and engaging, from static graphics and photos to videos. Location and call-only extensions also provide compelling information that makes it easier for potential customers to find and contact your business by integrating features like maps and click-to-call buttons into your ads.
2. AdWords Results are Measurable
AdWords gives you measurable results for your ad campaigns. This makes it easy to understand the ROI of your campaigns, and to drill down into the specific successes of various campaigns and keywords. You can focus your efforts on the keywords, formats and audience segments that give you the best results. With organic search, measuring and controlling the conversion rate for those pages can be challenging, if not impossible. AdWords also offers the benefits of easy-to-parse analytics dashboards that are updated daily, giving you an easy way to stay on top of campaign performance.
3. AdWords Give You Budget Flexibility
One of the features that makes AdWords such a powerful tool is its ability to accommodate a range of budgets. You can easily adjust your ad spend to anticipate and react to campaign performance over time, concentrating your ad spend on high-converting keywords or allocating a portion of your budget for more experimental campaigns. You can also utilize flexible bid strategies to automate your bidding strategy to maximize CPC and meet other PPC goals. However you choose to manage your budget, AdWords lets you optimize your campaigns to get the most bang for your budget by offering the ability to control their ad spend on a granular level.
4. Faster Results than SEO
Organic search results can be a challenging field to control. Google’s SEO algorithms are complex and ever changing. Even if you’re doing “everything right” when it comes to SEO, it can take months for your web pages to rank in search results. Google generally approved in about one business day, so you’ll be able to start serving your ads to viewers almost as soon as you start running campaigns.
5. Flexible Time Management
For many of our customers, the goal of PPC campaigns is to drive call-based conversions. As a result, they want to increase the likelihood that people will see their ads during office hours. AdWords gives advertisers control over what time of day their ads are shown. This is especially important for certain industries, such as the legal industry. Additionally, flexible advertising time management can be beneficial for any business or industry by allowing them to target less expensive time slots.
6. Granular Targeting Options
With such a massive pool of browsers using Google around the world, it’s important that advertisers are able to focus their ad campaigns on the viewers that are a good fit for their business. AdWords offers the best targeting options for PPC ads. This ensures that advertisers are more likely to reach their target audience while minimizing the amount of irrelevant users who see their ads. Advertisers can adjust variables such as locations, keywords, placements, and device to pinpoint users that fit their buyer personas more precisely.
The benefits of remarketing are measurable. Studies have shown that ad viewers who are engaged in remarketing campaigns are up to 70% more likely to convert. Many advertising outlets offer a single opportunity to capture a prospective customer’s interest. But by leveraging remarketing campaigns, you can put your ads in front of the same viewers again and again. Remarketing with AdWords let you stay connected with your visitors on world’s biggest display advertising network.
8. Time-Saving Campaign Management Tools
Managing PPC campaigns can be a time-intensive endeavor. The platform has a variety of built-in tools to help you manage your campaigns more efficiently. Tools like Keywords planner, Adwords Editor, and the Merchant Center help advertisers tap the full potential of AdWords while saving time and remaining efficient in their campaign management activities.
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9. Great Customer Service
For problems large and small, Google has a customer service team at the ready. Their services include a weekday help hotline and a 24/7 online chat line. For advertisers who spend more than $10,000 monthly, Google offers dedicated AdWords representatives to walk you through ad management and advise you on the best way to run your campaigns.
Webrageous and AdWords
AdWords is a powerful platform for running successful PPC campaigns. It can also be a challenging tool to learn to use. To take advantage of the full potential of your AdWords campaign, consider working with Webrageous to managing your PPC campaigns. We have years of experience managing high-performing pay-per-click campaigns. We work closely with our AdWords representatives to ensure that our clients always see the best results possible for their advertising goals. Contact Webrageous today to learn how we can help you harness the power of AdWords and reach your PPC goals.