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How useful was the AdWords Train and Gain?

October 21st, 2010

The AdWords Train and Gain is a PPC Management Challenge which began on October 4th 2010 and lasts for one month.
The idea is that Google AdWords will be able to help anyone become a better PPC Manager or PPC Advertiser through the challenge because every week Google AdWords sends participants a list of things to do.
Each week they receive a list of simple steps or tasks to follow and implement into their PPC Campaign. With Google AdWords’ help and the Train and Gain Challenge, PPC Management skills will develop for the better and with notable effect.
By the end of the Train and Gain Challenge, AdWords promises that everyone on the challenge will have improved their AdWords Account (that is of course if they follow all of the steps that are sent to them every week via email).
As an example, the AdWords Train and Gain Challenge promises to help all participants to do the following: Read the rest of this entry »

New Google AdWords Online Course in Bid Management

September 21st, 2010

If you are interested in improving your bidding management skills for the Google AdWords network, then you are in luck. Google AdWords has recently published a new online course available to anyone who has a Google AdWords Account and ID number at any time.

The course comes in the form of an online video accessible by clicking here on this link and then entering in your personal Google AdWords Account details in order to continue. The course is quick, but thorough and full of lots of tips direct from Google AdWords about the best way in which to manage the bidding element of your PPC Campaign to the best of your ability. Read the rest of this entry »