If you are thinking about investing your time and resources in Google Ads for your window and door contractor business, we encourage you to do so. In order for you to start, please see below for the top keywords that you can use for SEO & PPC (Google Ads).
You can add to these keywords the phrase “near me”, and/or your location targeting. For example, you will have the following new keywords: “glass shop near me” and “glass company in Austin”. Another tip for increasing your list is to brainstorm what other phrases your potential clients could be looking for in Google, and also to do a few searches in Google and look at the bottom of the page, where you can find some examples of what other people are looking for related to your search.
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Cracked Window
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window cracked for no reason
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window installation companies
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replacewoodwindows
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replacewindowestimate
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bowwindowreplacement
replacebowwindow
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replaceegresswindow
replacingegresswindow
basementwindowreplacement
replacebasementwindow
replacingbasementwindow
window installation
home window installation
house window installation
installing replacement windows
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replace bay window
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Google Ads is Much More than Finding the Right Keywords to Target
Keyword research and analysis in order to decide which keywords you will target is a pivotal part of your Google Ads strategy. Before you start your keyword research, we always advise our clients to define exactly what kind of services they will be advertising, and to think about their strengths and why are they different from the competition.
Then, you can go ahead to find, analyze and choose the right keywords for your business, their match types and Average CPC. You will also need a good brainstorming session in order to find and add your negative keywords. That is, the words or phrases that you will not want your ads to trigger. For example, second hand, if you only work with new materials.
Once you have all this sorted out, you will need to decide on which pages of your website you will be using as landing pages for your business, and if they are relevant, easy to use and that everything works fine. You will also have to write compelling ad copy, think about which ad extensions you will use, the goals and location targeting for your campaigns, and a few more things that you will need to decide and do before you launch your precious campaigns.
Conversion Tracking Code Installation on your Site
Apart from the keywords, the ads, the landing pages, the goals, locations, etc., it is paramount that you set up your conversion tracking code properly on the right webpage and that you check that it is working fine. Not doing so will corrupt the data of your campaigns, and not only you will not be able to optimize them properly, but you will also not know what is really going on, and what works and what doesn’t.
We have been doing Google Ads for more than 14 years, and we have been happy witnesses of our clients businesses growth and expansion. We keep on doing it because we know it works. However, there is a but here. It works fantastically well when it is done by highly skilled professionals who know what they are doing. It requires years of training to be able to quickly spot when things are off, and also to spot opportunities that could have a huge impact on your Google Ads account, and, by extension, your business.
Please click here to watch what some of our happy clients say about us:
https://www.webrageous.com/testimonials.htm
If only reading about all of these elements has exhausted you, why not give us a call at 855-945-1596 to see if we can help you to set up and manage your Google Ads account? We are looking forward to hearing from you!
