Why is PPC Better than SEO?

Before we touch on any of the reasons as to why PPC Advertising is better for almost any kind of online marketing campaign than SEO, let us just say that SEO is not a complete waste of time. Our intention is not to bad mouth SEO.   SEO can be very effective,...

How to Use PPC Advertising to Determine if Your Product Will Sell

Whether you’re in the process of creating a new product or trying to find a tagline for you next big marketing campaign, testing the waters is a pivotal step. After all, you wouldn’t want to shell out thousands of dollars on developing a product or campaign only to...

Pay Per Click Advertising Hot Out of the Oven

Pay per click advertising is so hot right now – kind of like a batch of cookies that has just been taken out of the oven. They smell so good that everyone wants to eat them right away. But if they do, they risk burning their fingers.   Pay per click advertising...

How Affordable Pay Per Click Advertising is Possible

For the first time in history, China looks set to overtake the US in the next five years as the world’s largest economy. Yet Online Advertising is thriving and Pay Per Click Advertising has never been more affordable.   While many economies have managed to come...

Pay Per Click Advertising – The Amazing Race

Imagine you only have a bit of money in your pockets, you are set tasks to complete, you must travel all over the world to do them, and you are racing to beat your competitors.  Sounds like reality TV show The Amazing Race, right? In fact, in this case we are talking...