One of the best things about advertising through Google AdWords is that Google is always working to make the experiences of both advertisers and internet users as positive and effective as possible. One of the most recent developments for Google AdWords Advertisers is that all campaigns can now be set up to automatically optimize using conversion data.
In case you are unaware, Google encourages its Pay Per Click Advertisers to run more than one advertisement for any campaign that is being run through Google AdWords. It is important to run more than one advertisement so that you can optimize those advertisements with more success and efficiently target the various different sections of your target audience.
However, in the past it has only ever been possible to optimize Google AdWords Pay Per Click Campaigns automatically in relation to CTR.