Is SEO Important to a PPC Campaign?

The situation is fairly common…

You own a business and have been advertising online via Google AdWords PPC and you have been paying a fair bit of money every month for the pleasure of doing so. The results you receive are fair, but not brilliant and you simply cannot understand why it is that your PPC Campaign is not generating more conversions.

The problem may have little to do with your PPC Campaign and more to do with the SEO elements of your website. (more…)