What if you were given a second chance at life? Would you take it?
Remarketing is a remarkable feature offered by Google and MSN that everyone is still talking about. So what’s all the hype about?
Basically, remarketing is a new PPC offering that works by leveraging cookies to serve advertisements to visitors to your site. Pay Per Click Remarketing then shows additional advertisements to these visitors on other sites they visit.
Remarketing gives Pay Per Click Advertisers a second chance
Pay Per Click Remarketing gives you another chance at selling to customers who didn’t make a conversion on their first visit to your site. Remarketing allows you to target potential customers who have already expressed an interest in the product or service you are offering.
Lower costs with remarketing
Because with Pay Per Click Remarketing you are targeting a smaller audience, you are likely to find that your costs are also lower. By pursuing highly qualified leads through remarketing, Pay Per Click Advertisers will find they achieve a higher return on advertising spend.
PPC Remarketing – The catch
Pay Per Click Remarketing almost sounds too good to be true, right? That’s because in a way, it is. If remarketing weren’t a challenge, everyone would be doing it.
Actually, remarketing takes a great deal more effort to set up than your traditional Pay Per Click campaigns. First of all, as Pay Per Click Remarketing is focused on a smaller audience, you will have to work out how it ties into your campaign’s key performance indicators. It might be that it doesn’t produce the volume required by your KPIs.
For this reason, it is incredibly important with Pay Per Click Remarketing to have an understanding of your users’ behaviors, such as how long it takes them to convert.
The good news – Remarketing help is out there
To set up remarketing in your Pay Per Click campaigns you will need technical knowledge in order to implement the required tracking. That’s where help comes in. Experts in Pay Per Click Remarketing and management, Webrageous Studios, can provide you with the knowledge and support needed to get remarketing working for you.
Take the second chance you deserve and use remarketing to target a qualified audience that has already showed an interest in your site and is more likely to convert.
To find out how you can use Pay Per Click Remarketing to turn visitors into loyal customers, read this article by Webrageous on How to make your second chance at remarketing count.
For expert help to get your Pay Per Click Remarketing campaign bringing in maximum conversions, talk to Webrageous Studios.