There is a huge amount of Google AdWords myths roaming the airwaves and cluttering up so-called expert PPC management blogs that plague the Internet. In fact, there are probably more articles and blog posts which pump out a lot of false information and badly put together advice about PPC Management than there are useful, informative and well-researched posts. It’s a sad reality, but it’s true.
Popular Google AdWords Myths
To help you weed out the inaccurate information and separate them from the facts, here are three of the most common Google AdWords myths you will encounter:
Google AdWords Myth 1: Conversion rates impact quality scores
It is common to see people implementing conversion codes on their pages just to increase their quality scores. Bad news: it doesn’t really do anything for you. It’s your click-through rate (CTR) that you should worry about, as this is the one that directly affects your quality scores.
Google AdWords Myth 2: AdWords Keyword Tool suggests keywords to use
No, you do not use the AdWords Keyword Tool to get suggestions on what keywords you should use. A more accurate description of what it does is that it allows you to check on how certain keywords that you plan on using would perform. This gives you a general idea on which keywords would bring in the most traffic, and which ones would not help your cause at all.
Google AdWords Myth 3: Upper and lower case letters matter in the use of AdWords keywords
It’s the keyword itself that AdWords worries about, and not the way it is presented. Regardless of whether the keyword is in capital letters or not, a bad keyword is still not going to get you anywhere, and a great keyword is still going to bring in the numbers you need.
All it takes is some research and a lot of common sense. As long as you stick to the facts and steer clear of Google AdWords myths like these, you can make the most out of one powerful tool like Google AdWords.