It is a well known fact that law firm pay per click via Google AdWords benefits businesses the most when campaign landing pages clearly display telephone numbers to all their interested online customers.
An internet user looking for a lawyer is more likely to convert via the telephone than they are by filling in a contact form online. Webrageous Studios knows this to be a fact having worked so diligently on law firm pay per click over the past 13+ years on their pay per click advertising campaigns.
Therefore, in the growing climate of mobile networks and people browsing the Internet via their cell phones whilst on the bus to and from work, one thing that law firm pay per click should always be taking advantage of without a doubt is Click to Call Google AdWords advertisements.
What is Click to Call?
The idea of Click to Call for law firm pay per click is fairly simple.
Click to Call Google AdWords advertisements are special types of pay per click advertisements offered by Google to advertisers promoting via the mobile internet network.
Instead of a URL at the bottom of the advertisement, which takes the internet user to a landing page on a website, the law firm pay per click advertiser places a telephone number at the bottom of their advertisement. Google AdWords will charge you every time someone clicks on the number, just like any other pay per click advertisement.
The internet user clicks on the telephone number and their mobile phone calls your office in order to speak with you and, hopefully, convert.
Understanding the Benefits of Click to Call Google AdWords Advertising
Click to Call is a superb feature for law firm pay per click because people looking for lawyers want to talk to their potential lawyer.
Added to this fact, we know that more and more people are doing their internet browsing via cell phones in today’s world. This internet browsing includes the search for an appropriate lawyer. Click to Call Google AdWords advertising then becomes the perfect feature for law firm pay per click.
Therefore, cash in on this gradually expanding target audience. Give people looking for legal support exactly what they need at the touch of a button and start using Click to Call Google AdWords advertising as part of your law firm pay per click campaign.
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