Compared to other forms of advertisements, AdWords’ best image advertisements generates a higher click-through-rate and higher conversion value through their impression rate. After all, people are automatically drawn to images compared to texts. Although it is true that a marketer creating an image advertisement would have to pay a little more for it, the benefits that the best image advertisements can bring to the campaign are more than worth it.
Since an image advertisement will cost a few extra cents, it is best to take note of these 5 tips that will help create the best image advertisements a marketer can make out of a tight budget:
1. Create image advertisements like a movie poster.
It’s not about getting a popular star posing for the advertisement. It’s as simple as using a picture of someone with a pretty face using the product, a happy family enjoying the services, or good-looking peers sharing what the company is offering. Most of the best image advertisements you’ll see bears an image of a person or scene that users can relate with instantly.
In the same way that a movie poster is in tune with its TV trailer and print advertisements, your online AdWords image advertisements should also be aligned with what is advertised offline. Be consistent with your message and branding. If the offline advertisement establishes recall, then this can translate to the image advertisement online.
2. Craft it like a book cover.
The cover of a book usually has a compelling title that urges the reader to turn to the first page of the book. In the case of an image advertisement, a marketer should be witty and keen to use call-to-action phrases that will compel the user to click on the advertisement.
Choose a color scheme compatible with the font color of the texts in the entire image. Think twice before using extremely bright colors that can make reading the text difficult. Try possible color combinations until you get an overall effect that is pleasing to the eye.
3. Play with tools.
Utilize Google AdWords Display Ad Builder. With Display Ad Builder, AdWords image advertisements can be done with images in different sizes keenly put together. Also, there are a lot of templates and animations made available through the Display Ad Builder that a marketer can utilize, allowing you to make some of the best image advertisements that anyone has ever seen.
If you are designing a display image advertisement for desktop browsers, images should be formatted using GIF, JPG, JPEG, PNG, and SWF, and sizes of all files should be limited to 50KB.
The following sizes are supported:
- 250×250 for a square advertisement.
- 468×60 for a banner advertisement
- 728×90 for a leaderboard
- 300×250 for an inline rectangle advertisement
- 120×600 for a skyscraper
- 160×600 for a wide skyscraper
- 300×600 for a half-page advertisement
Mobile browsers require different sizes and specs. When designing advertisements for mobile browsers, images formatted in GIF, JPG, JPEG and PNG are the only ones accepted.
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The following sizes are supported:
- 320×50 for a leaderboard advertisement
- 200×250 for a small square advertisement
- 250×25 for a square image
- 300×250 for an inline rectangle image
Be sure to choose the correct device setting for the campaign if the advertisement is meant to show on mobile devices. Otherwise, the quality of the image and the way it is displayed will be compromised.
4. Be Positive about Remarketing.
Remarketing is one feature of paid search marketing where advertisements are only shown to people who have previously visited the advertiser’s website and are currently visiting a page on the Google Display Network.
Remarketing is done through tagging an AdWords code to the entire image advertisement on the website. As soon as the images are tagged with this code, AdWords is prompted to save whoever visited the site to its “Homepage List”. Consequently, when this visitor visits another page in the Google Display Network, the image advertisement will re-appear. An image advertisement tagged with a Remarketing code will surely promote awareness and recall for the campaign.
5. Know the Rules.
In creating the best image advertisements, it is very important to abide by the rules and policies. Google AdWords’ rules on image advertisements are as follows:
- The text on the image advertisements must adhere to editorial policy guidelines
- A display URL is NOT necessary in an upload image.
- Image advertisements are NOT allowed to be rotated or inverted
- Image advertisements must be rated family-safe only.
- Image advertisements must be clear and readable
- NO mock animated features may be included in an image ad
For people interested in creating some of the best image advertisements for their company, they can contact Webrageous Studios. Webrageous is the most dependable paid search management company for people who want the best image advertisements for the Google Display Network.