If you are a company providing healthcare services and either using AdWords or want to use AdWords, then the keyword list below will bring you many new clients. It is a list of keywords with high volume traffic related to doctors, pharmacies, surgery, hospitals, healthcare and emergency rooms.
| Doctor keywords: |
| find a doctor |
| local doctors |
| doctors near me |
| dr near me |
| doctor unitedhealth insurance |
| doctor wellpoint insurance |
| doctor kaiser foundation insurance |
| doctor humana insurance |
| doctor aetna insurance |
| doctor hcsc insurance |
| doctor cigna insurance |
| find a physician |
| physicians near me |
| find a doctor near me |
| medical doctor near me |
| doctors in my area |
| find a local doctor |
| Pharmacy keywords: |
| pharmacy near me |
| discount pharmacy |
| find a pharmacy |
| local pharmacy |
| nearby pharmacy |
| 24 hour pharmacy |
| drug store near me |
| 24 hour pharmacy near me |
| pharmacy hours |
| [city name] pharmacy |
| nearest pharmacy |
| Surgeon keywords: |
| find a surgeon |
| local surgeon |
| surgeon near me |
| professional surgeon |
| surgeon unitedhealth insurance |
| surgeon wellpoint insurance |
| surgeon kaiser foundation insurance |
| surgeon humana insurance |
| surgeon aetna insurance |
| surgeon hcsc insurance |
| surgeon cigna insurance |
| Hospital keywords: |
| find a hospital |
| nearby hospitals |
| hospital open 24/7 |
| hospital hours |
| local hospital |
| [city name] hospital |
| hospital insurance |
| hospital humana |
| hospital aetna |
| blue cross hospital |
| hospital unitedhealth |
| hospital wellpoint inc |
| hospital kaiser foundation |
| hospital hcsc |
| hospital cigna |
| clinic near me |
| regional hospital |
| nearest hospital |
| hospital compare |
| closest hospital |
| Medical service keywords: |
| medical clinic near me |
| 24 hour clinic near me |
| medicine center |
| medical services |
| medical services near me |
| medical center |
| Healthcare keywords: |
| find healthcare services |
| find a health center |
| local health center |
| healthcare provider near me |
| find a healthcare provider |
| health clinic near me |
| Emergency room keywords: |
| find an emergency room |
| emergency room near me |
| nearby emergency room |
| local emergency room |
| urgent care near me |
| 24 hour urgent care near me |
| 24 hour urgent care |
| urgent care center near me |
| urgent care clinic near me |
| emergency clinic |
| nearest urgent care |
| emergency care |
| emergency clinic near me |
| nearest emergency room |
| emergency care near me |
| urgent care open now |
| emergency hospital |
| first choice emergency room |
| nearest 24 hour urgent care |
| 24 hour emergency care |
| urgent clinic near me |
| 24 hour emergency room near me |
| 24 hour emergency room |
| closest emergency room |
| hospital emergency room |
| emergency hospital near me |
| 24 hour emergency clinic |
| hospital emergency room near me |
You can notice the “city name” keywords and “near me” mentions. People usually look for healthcare services in their area, especially if it is an emergency. So it is crucial that you add multipliers with the city and/or state you are in.
Finding negative keywords with the search query report
Once your AdWords account has been running for a few days, you should start adding negatives keywords. The best way to day that is to analyze all the search terms that trigger your ads on a regular basis (performing this task weekly is a good start) and add the ones that triggered irrelevant searches as negatives so you don’t pay for those useless clicks. You can easily find and download the search query report in the AdWords interface: you just need to select the “Keywords” tab then click the “Search terms” tab as shown hereunder:
Organizing ad groups by common themes
Finding good keywords is just a primary step in AdWords, and don’t think your work is done. In order for your keywords to be highly relevant and have the best quality score, you need to group them by themes and create a different ad group for each theme.
The keywords above could be split in different themes: doctors, physicians, pharmacies, surgeons, hospitals, clinics, medical centers, health centers, emergency rooms, urgent care…
Writing top performing ads that don’t violate Google policy
Competition is quite high in the healthcare industry so your ads are the one element to focus on to stand out from your competitors. Most people see their health as important. They are not just going to enter the first hospital to get a quick surgery. They want the best service and they will compare. They want to feel like they matter and they don’t want to wait for months for an appointment if they are concerned by their health.
Your ads need to convey professionalism, safety and they need to reflect why your healthcare service is better than the one offered by your competitor. Do you think you have a decent waiting time lower than average? Make sure to mention it in your ads! Your ads need to contain all those crucial messages that make your service unique.
The landing page people land on is also very important. It is useless to write an eye-catching ad if people are then sent to a poor landing page creating a bad user experience. It is also recommended to test different landing pages as sometimes a slight change will bring totally different AdWords results.
If you can’t highlight all the benefits that potential clients would get by choosing you over your competitor in your ads, take advantage of ad extensions. Sitelinks, call out and call extensions should definitely be added, along with location extensions as mentioned people usually look for local healthcare services and it will help them find you easily.
The promotion of healthcare-related content is restricted on Google and they have a strong policy regarding it:
https://support.google.com/adwordspolicy/answer/176031?hl=en
If you are struggling to get your ads accepted, contact us and we will make the necessary changes to your ads so they comply with Google AdWords healthcare policy.
Post set-up management and ongoing optimization
Adwords is a long term commitment and you will need ongoing optimization to keep your account healthy, especially in the highly competitive healthcare industry. You will need to do the following tasks on a regular basis: download the search query report, analyze keywords performance, pause non performing ones, analyze performance on different criteria (devices, locations, time) and adjust bids…
But we know healthcare is a busy industry and we understand you probably don’t have the time to analyze how you could stand out from your competition. That’s why we are here to help you. We know a lot about the healthcare system and we are expert in PPC. Could you think of a better agency to manage your AdWords account? Give us a call today at 855-945-1596!
Images’ Source: Pixabay
