Pay Per Click Advertising Disasters
Before embarking on setting up your own Pay Per Click Advertising campaign, it is important to be aware of some of the potential disadvantages of using Pay Per Click.
There are some Pay Per Click disadvantages that cannot be avoided in certain circumstances, such as click fraud or bid price inflation. But most of these potential disadvantages can be easily avoided if your Pay Per Click Advertising campaign is carefully managed by a experts with years of experience in the industry.
For those disadvantages that are not as easily avoided, keeping a close eye on the movements of the campaign is crucial. Taking advantage of reporting tools will ensure that these potential problems will not turn into Pay Per Click Disasters for your company. Leaving this time-costly exercise in the hands of a capable expert can also leave you to deal with the day-to-day running of your business.
Here are some potential Pay Per Click Advertising Disasters:
If false clicks on your Pay Per Click Advertisements are not being properly monitored they could be causing you to pay for clicks that are not generating business. (False clicks means those generated manually to increase your advertising costs or profits for website owners; by automated tools, robots or other deceptive software; or extraneous clicks such as the second click of a double-click.)
Bid price inflation
With an increasing number of advertisers opting to take advantage of PPC Advertising, there is the risk of being priced out of the market. The enormous success of AdWords has seen advertising revenues rise more than 20% per year over the last few years. What this means is that Advertising spending has also risen. For Advertisers with lower budgets, they do run the risk of being priced out of the bidding war.
What this highlights is the need to optimize your Advertising Campaign to ensure you are using the right keywords, are targeting qualified customers and are converting those clicks into conversions to ensure that your advertising spend doesn’t exceed your budget.
Bidding on the wrong keywords
Bidding on keywords that don’t match your advertisement or are too broad can become a Disaster. This can create extra unnecessary costs by bringing people to your site who aren’t interested in the product or service that you’re offering. You might find yourself trying to outbid competitors by bidding on unnecessarily broad keywords that don’t achieve conversions or continually find yourself at the bottom of the search results page.
Again, if you aren’t using the right keywords in your Campaigns you might find that your advertisements are ending up alongside search results that are irrelevant or that may even harm or disadvantage your company.
Contextual advertising can go – and has gone – very wrong. An advertisement for an Indian restaurant next to an article on a food poisoning incident at an Indian restaurant could spell disaster for that business.
Getting click throughs from a Pay Per Click Advertisement to your site is great. If you are only interested in achieving brand awareness this might be exactly what you are after. But if those clicks aren’t turning into conversions it could be a waste of your company’s advertising dollars.
Going solo or choosing the wrong Pay Per Click company
When embarking on setting up a campaign, it is very important to understand all the ins and outs of Pay Per Click and have the time to properly manage your campaign while it is running. In most cases this knowledge about how to make PPC Advertising pay off for a client’s specific needs only comes with years of experience.
So if you decide to go it alone or enlist the help of an inexperienced Consultant, you run the risk of your Advertising campaign being poorly managed and losing money. Go with an expert and watch as your ROI grows.
For a Pay Per Click expert with proven success and years of experience, contact Webrageous Studios.