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The Benefits of Using a PPC Agency

When it comes to getting serious about your PPC strategies, should you opt for an in-house manager or a PPC agency? Many companies opt to manage their own PPC initially. But as campaigns gain momentum, it usually becomes clear that they need to dedicate more resources...

How to Create Lead Conversions

Inbound marketing is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process. The conversion...

Why Running Broad Keywords on Bing Ads is a Bad Idea

For many advertisers, their PPC efforts begin and end with Google AdWords. But as the most popular search advertising platform, AdWords can end up being costly and time-consuming, especially in competitive markets like the legal and insurance industries. With up to...