What is pay per click advertising? Who uses pay per click advertising? Why do people advertise online via pay per click? Is pay per click advertising easy to grasp? How do I begin using pay per click advertising to market my own business?
If you want to know the answers to these basic questions about pay per click advertising, keep reading.
This short post aims to answer all the burning questions you have about the basics of pay per click advertising as quickly and succinctly as possible. The best kind of pay per click advertising help on a basic level is right here in this post.
What is pay per click advertising?
Pay per click advertising is a form of paid search online advertising.
So, what does that actually mean?
It means that you pay to have your advertisements listed on various search engines, such as Google for example. You open an account in Google AdWords, create your advertisements, link those advertisements to relevant pages on your website and choose keywords that Google will use to trigger your advertisements when an internet user searches for terms related to what you are marketing.
The process of pay per click advertising is a paid form of online advertising because every single time someone clicks on one of your advertisements on the Google search page, for example, Google AdWords charges you for that click; hence the term “pay per click.”
Who uses pay per click advertising?
Pay per click advertising can be used by anybody and IS used by every kind of advertiser, business person or organization that you can think of. (more…)
Pay Per Click Advertising is difficult, complicated, stressful and very hard to make a success out of, right? Wrong! Once you have the Pay Per Click Advertising basics under your belt, you will be able to run a Pay Per Click Advertising Campaign with the best of the online advertising pros.
Read this post and allow Webrageous to help you by highlighting the most important Pay Per Click Advertising basics that any new online advertiser should take on board for instant success.
1. Keyword Research and Development
The most important Pay Per Click Advertising basics start with the choice and optimization of keywords. Your target audience finds you by typing in a search term or keyword into their search engine box. Therefore, the most important of all Pay Per Click Advertising principles is to choose your keywords very carefully.
2. Creation of Advertisement Text
The quality of the advertisement text that you create is one of the most important Pay Per Click Advertising basics because it is the only way in which you can convince the internet searcher to click on your advertisement instead of clicking on the other advertisements that appear on the same page as yours.
Effective advertisement text always includes a call-to-action and the keyword search term that the internet user (your potential customer) entered into the Google search box. If you get this part of the Pay Per Click Advertising basics right, then your advertising campaign will naturally follow the path of online marketing success.
3. Landing Page Optimization
Pay Per Click Advertising basics reveal that if a potential customer clicks on your advertisement, arrives at your website, but does not buy your product, there is probably something wrong with your landing page. If you are getting lots of clicks on your advertisements but are getting few conversions, the problem lies with your landing page optimization.
Find out more about the Pay Per Click Advertising basics dealing with landing page optimization by clicking on this link.
4. Analysis Using Google Analytics
In order to make any kind of progress in both the basics of Pay Per Click Advertising as well as the advanced areas of this online marketing form, you must utilize the excellent reporting and monitoring features of Google Analytics for Google AdWords. This feature will help you immediately understand and manage the basics in Pay Per Click Advertising and how to optimize your campaigns for further development.
The process of Pay Per Click Advertising becomes a little more in-depth when you begin to manipulate your budget and bidding management techniques in order to make your advertising money stretch that little bit further. Pay Per Click Advertising is no longer about the basics when the somewhat more detailed budget optimization area comes into play.
To get these Pay Per Click Advertising basics under your belt, read the article Step by Step Guide to Setting up a Google AdWords Campaign on the Webrageous website. This article will help you get started with the most basic of Google AdWords Advertising principles.
Moreover, if you feel that the basics of Pay Per Click Advertising are something that you could easily get to grips with, but you also already know that you do not have the time to manage your online advertising as well as run your business, contact Webrageous Studios today and allow us to manage your Pay Per Click Advertising needs for you.