PPC Managers listen up… Google Places can be an excellent feature to use if you are thinking about building a brand for the company that you are working for. Branding Campaigns are effective PPC Campaigns for those companies and businesses which have a lot of competition and need to set themselves apart by making their brand names more important than what it is they actually do.
For instance, the brand Nike is perhaps more important and more popular as a brand than it is as a manufacturer of sports shoes and clothing. In fact, a lot of the Nike advertising hardly ever focuses on the product for the product’s sake. Wearing Nike sports gear is more about feeling good or being proud of being a well-rounded woman (one recent campaign featured a female with curvaceous glutei muscles and who was proud of her shape, whilst wearing her Nike outfit) for example.
However, today’s tip for Google Places concerns the verification of all company details that are listed across the Internet, making sure that these details are up-to-date. (more…)