Post Image

We’re Hiring P/T and Contract AdWords Bloggers!

Do you have experience managing Google AdWords accounts and an interest in writing? we’re looking for writers who can write… Read more

Post Image

Webrageous Offering Free PPC Audit

With Google regularly updating Adwords features and changing their search algorithms, you can’t just “set it and forget it” when… Read more

Post Image

Great Way To Monitor Multiple AdWords Accounts

Being able to quickly spot problems across many AdWords accounts is important especially if you work at an agency. When… Read more

Post Image

AdWords Client Success Stories

Today we sent out 2 emails to two new clients who just completed our 60 day risk-free trial. It’s a… Read more

Post Image

Google Changing how Exact Match Functions in Adwords

What’s Changing: Last Friday, Google announced some changes to the way exact match keywords function in Adwords.  For a few… Read more

Post Image

I Need to Be #1 for [Keyword]…

I’m on-boarding a new client. I’ve sailed through the introductions and pleasantries. I’ve noted several excellent points to consider while… Read more

Post Image

Using AdWords IF Functions to Create Tailored Ad Experiences

AdWords recently introduced IF functions to users as a new method of creating customized ad content. The new feature allows… Read more

Post Image

Optimizing Desktop PPC Ads for Cross-Device Conversions

It should be no surprise to advertisers that mobile devices are important to robust PPC strategies. But that doesn’t mean… Read more

Post Image

Optimizing Expanded Text Ads

Now that all AdWords users are obliged to use the new AdWords Expanded Text Ads format for their PPC campaigns,… Read more

Post Image

Best Practices for Leveraging Shopping Ads in 2017

A recent article in Search Engine Journal featuring predictions for PPC trends in 2017 indicated that Shopping Ads are going… Read more

Post Image

AdWords update: automated call extensions

Google announced that starting on February 6, 2017 AdWords call extensions will be automated. What are call extensions? Call extensions… Read more

Post Image

Is AdWords New “Click to Text” Message Ad Extension the Next Big Thing?

  AdWords recently debuted “Click to Text” or “Click to SMS” Message Extension, a new ad extension to help advertisers… Read more

Post Image

Why Smart Bidding for AdWords Might Not be the Smart Choice

Machine learning has become more and more integrated with the tools we use every day for personal and business purposes,… Read more

Post Image

AdWords Management: how to tell if your PPC manager can be trusted

If you are using an external agency to manage your Google AdWords account, chances are your knowledge of AdWords is… Read more

Post Image

Keeping Your PPC Budgeting Strategy On Track

It’s no surprise that novice digital advertisers often experience their first bumps in the road when it comes to PPC… Read more

Post Image

5 Ideas for Boosting Landing Page Conversions in 2017

Optimizing landing page conversions is an ongoing process for any good advertiser. It is also one of the most critical… Read more

Post Image

AdWords new feature: message extensions

Google is releasing a new ad extension: message extension. What are message extensions? Message extensions allow users to connect with… Read more

Post Image

AdWords individual device bidding: what is going to change and how to get prepared

Another change announced by Google during their May performance summit was individual device bid adjustments. Although this change is not… Read more

Post Image

Reaching Your Target Audience with AdWords Demographics for Search Ads

AdWords recently introduced demographics for search ads (DFSA), making it easier for advertisers to reach their market. This new AdWords… Read more

Post Image

Getting More Out of Cross-Device Attribution Reports on AdWords

  The buyer’s path to conversion isn’t always straight and narrow. According to Google, as many as 60% of buyers… Read more