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I Need to Be #1 for [Keyword]…

I’m on-boarding a new client. I’ve sailed through the introductions and pleasantries. I’ve noted several excellent points to consider while… Read more

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Using AdWords IF Functions to Create Tailored Ad Experiences

  AdWords recently introduced IF functions to users as a new method of creating customized ad content. The new feature… Read more

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Optimizing Desktop PPC Ads for Cross-Device Conversions

It should be no surprise to advertisers that mobile devices are important to robust PPC strategies. But that doesn’t mean… Read more

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Optimizing Expanded Text Ads

Now that all AdWords users are obliged to use the new AdWords Expanded Text Ads format for their PPC campaigns,… Read more

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Best Practices for Leveraging Shopping Ads in 2017

A recent article in Search Engine Journal featuring predictions for PPC trends in 2017 indicated that Shopping Ads are going… Read more

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AdWords update: automated call extensions

  A few days ago, Google announced that starting on February 6, AdWords call extensions will be automated. What are… Read more

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Is AdWords New “Click to Text” Message Ad Extension the Next Big Thing?

  AdWords recently debuted “Click to Text” or “Click to SMS” Message Extension, a new ad extension to help advertisers… Read more

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Why Smart Bidding for AdWords Might Not be the Smart Choice

Machine learning has become more and more integrated with the tools we use every day for personal and business purposes,… Read more

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AdWords Management: how to tell if your PPC manager can be trusted

If you are using an external agency to manage your Google AdWords account, chances are your knowledge of AdWords is… Read more

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Keeping Your PPC Budgeting Strategy On Track

It’s no surprise that novice digital advertisers often experience their first bumps in the road when it comes to PPC… Read more

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5 Ideas for Boosting Landing Page Conversions in 2017

Optimizing landing page conversions is an ongoing process for any good advertiser. It is also one of the most critical… Read more

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AdWords new feature: message extensions

Google is releasing a new ad extension: message extension. What are message extensions? Message extensions allow users to connect with… Read more

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AdWords individual device bidding: what is going to change and how to get prepared

Another change announced by Google during their May performance summit was individual device bid adjustments. Although this change is not… Read more

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Reaching Your Target Audience with AdWords Demographics for Search Ads

AdWords recently introduced demographics for search ads (DFSA), making it easier for advertisers to reach their market. This new AdWords… Read more

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Getting More Out of Cross-Device Attribution Reports on AdWords

  The buyer’s path to conversion isn’t always straight and narrow. According to Google, as many as 60% of buyers… Read more

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Using Expanded Text Ads Effectively

Earlier this year, AdWords introduced expanded text ads. With more space for ad text and some changes to ad format,… Read more

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AdWords new expanded ads performance

With new expanded ads being live in AdWords accounts since 26th July, I decided now is a good time two… Read more

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Google releases campaign groups in AdWords

Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their… Read more

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9 Creative Ways to Make Your PPC Ads Even Better

The basics of creating PPC ads isn’t hard to learn. But developing AdWords campaigns that make the most of your… Read more

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5 Steps to Help You Survive A PPC Disaster

PPC campaigns can be a great boon to your business, but that doesn’t mean that they are entirely foolproof. There… Read more