January 28th, 2013
What is the truth behind pay per click fraud? Is it getting worse or has it always been around and every now and then the industry suffers from a classic case of Chinese whispers, aimed to frighten pay per click advertisers into investing in pay per click fraud management via expert companies?
As with most industries, it isn’t always smooth running in the pay per click industry. There are lots of issues that the pay per click advertiser must deal with on a day to day basis and this includes click fraud. There is no doubt that it exists and it is true that click fraud scam artists are also always looking for ways to get better at what they do.
This means that even if your business has beaten click fraud before, there is no guarantee that you won’t have to battle against it again in the future when you come under attack from a different direction and via a different strategy.
However, a fear of pay per click fraud should never stop interested business owners from using pay per click advertising to market their products and services. Pay per click is an extremely important and effective form of online marketing. Those businesses who do not invest certainly lose out on sales and branding reputation opportunities.
Matt Cutts of Google and other experts on Click Fraud
Matt Cutts, during an interview on Domain masters (which can be listened to as a podcast via this link), reassures the pay per click advertising community about the concerns of click fraud and all that is being done to reduce, control, eradicate click fraud by the masterminds at Google. Read the rest of this entry »
May 7th, 2012
What can you do if pay per click fraud constantly weighs on your mind? The benefits of pay per click advertising are great but what happens if pay per click fraud was to rear its ugly head? What would you do?
The good news is that pay per click fraud is not as big a deal as might be suggested. But it does still exist. And as any good business manager will tell you, avoiding the risk before it surfaces is always the best option.
So if you are concerned about pay per click fraud or think you might have already seen the beginnings of it in your pay per click campaigns, it might be time to follow these simple steps.
Pay per click management company Webrageous is an expert in click fraud prevention and we have come up with a few ways you can stop click fraud from appearing. We have spent years perfecting our click fraud prevention and detection tools and we want to help you avoid the risk of pay per click fraud. Read the rest of this entry »
March 12th, 2012
Click fraud is often hyped up in the world of pay per click advertising. There is no doubt that there are many advertisers who experience click fraud. But is it really as big a problem as it is made out to be?
There are some changes that may be detected on your side that may not actually be click fraud at all. However, if you are experiencing click fraud in your pay per click campaigns, there is a way to prevent it. And it just requires the expertise of a pay per click manager experienced in click fraud prevention.
At pay per click management company Webrageous, a click fraud prevention specialist, we know a number of ways to make sure that click fraud is a thing of the past. Our click fraud prevention techniques are simple and easy to install. If you follow this basic guide to click fraud prevention, you will find that click fraud will never be a problem or concern for you again. Read the rest of this entry »
February 13th, 2012
Do you think you might have been a victim of click fraud on Google AdWords? Are you sure?
While there are some people that experience click fraud, there has been a lot of evidence recently that suggests it is not as big a problem as some people might think. What’s more, there is also evidence that suggests that a lot of the time click fraud is blamed for what is actually just poor pay per click management.
Suspected Google AdWords click fraud could just be a poorly managed campaign
A lot of people suspect click fraud but in fact it does not happen that often. What might look like spikes in click numbers on Google AdWords versus the number of conversions could actually be the result of a poorly managed campaign rather than click fraud.
That is why it is important to have an expert in Google AdWords management handling your pay per click campaigns. They will not be able to look out for Google AdWords click fraud and find out if it is actually click fraud, but they will also be able to properly manage your campaign so that your cost per conversion decreases. Read the rest of this entry »
November 23rd, 2011
It is an unfortunate fact that click fraud continues to impose on the returns of advertisers using pay per click. While it is not as massive a problem as recent media hype has suggested, there is no denying that there are some pay per click advertisers who continue to deal with fraudulent clicks.
Why does pay per click fraud happen?
Pay per click fraud can happen for a number of reasons. It might be that publishers click on your company’s advertisements in order to boost their profit. These fraudulent clicks could be a result of malicious intent or someone trying to boost your numbers.
Click fraud could also be a result of a competitor wanting to stop your pay per click campaigns from performing well so they decide to click on your advertisement in order to increase your spend, making it less affordable for you. As pay per click advertising is very competitive, with many advertisers fighting for the best positions for a particular keyword phrase, unfortunately this does continue to happen. Read the rest of this entry »
April 20th, 2011
Since Pay Per Click Advertising has become recognized as one of the quickest, easiest and most successful forms of online advertising, it is only natural that Pay Per Click Fraud would also spike.
According to online ad-tracking firm Click Forensics, fraudulent clicks on legitimate online advertisements rose to 22.3% in the third quarter of last year, up from 14.4% in the previous quarter.
There is fear that Click Fraud is eroding the credibility of Internet-based advertising. Even more worrying to most advertisers is the fact that 20% of the amount a company spends on Pay Per Click Advertising could be going down the drain thanks to fraudulent activity.
A lot of this fear is generated by a swarm of recent media attention, which has hyped up the problem into one of the latest online epidemics.
But is the problem as great as it is believed to be? Pay Per Click consultants Webrageous Studios has found that Click Fraud is actually very infrequent and tends to appear in large accounts every few years. But because such a close eye is kept on its accounts, Invalid Clicks are able to be stopped as soon as they have begun. Read the rest of this entry »