Social Media Tools and Sites to monitor the advertising success of online campaigns is one thing and a process that naturally make a great deal of sense. If you are advertising online, then monitoring online what is happening because of that advertising is easy to do through computer-generated data and the like.

However, do not dismiss the idea of using social media in order to measure the success or monitor the effects of off-line advertising campaigns. It can be done and has been done, most recently in fact during the Super Bowl 2010. Read the rest of this entry »