For all those PPC geeks, advertisers and managers out there who have as unquenchable a thirst for film as they do for PPC, this article is going to take you on a “Mad Hatter” ride through the world of, not Alice’s, but “PPC’s Wonderland.” Tim Burton’s 2010 reprisal of Lewis Carroll’s slightly warped, “Alice in Wonderland,” provides the perfect premise from which to begin looking at Google Campaign Management in a fresher light.

To begin the set the scene, Johnny Depp as the loveable and somewhat courageous Mad Hatter in the movie continues to ask the question, “Why is a raven like a writing desk? Why is a raven like a writing desk?” and nobody has the answer. Indeed, the audience begins to wonder whether there is even an answer to be found. Read the rest of this entry »