December 27th, 2011
Google never disappoints. If you want to find something on the Internet, you go to the best online search engine in the world (Google) and you type in a keyword phrase and you are given the best of the best in terms of search results.
If you want to advertise online with success, you create a Google AdWords pay per click advertising campaign and you market your business with the help of Google AdWords Experts, online Google AdWords advertising tools and Google AdWords Support.
If you want to be a part of the forever developing world of technology, you keep up to date with what is happening at Google and you take full advantage of their discoveries and inventions as and when possible. At present, all eyes and ears are on Google´s most recent, undercover project, known as Google X.
What is Google X? Read the rest of this entry »
May 2nd, 2011
Anyone who is either involved in Google AdWords or who is looking into it will know that the consequences for being banned or suspended are high.
The reasons for AdWords Suspension can range from inappropriate content to running a similar promotion in another of your accounts.
Unfortunately for many, the reasons for receiving an AdWords Ban or Suspension stem from ignorance of the system or common human error. The reasons for AdWords Suspension are always justified so for those people obeying the rules, there is nothing to fear.
With this in mind, it means that it is all the more easier to avoid these common mistakes. Have a look at this article on How To Avoid Google AdWords Suspension.
Here are some common mistakes that might lead to an AdWords Ban or Suspension: Read the rest of this entry »
April 26th, 2011
Are you running a Google AdWords campaign that isn’t quite meeting your expectations? Or maybe you are just thinking about expanding into the world of Pay Per Click Advertising? Then perhaps it is time to enlist the help of a Google AdWords Qualified company.
I know, why bother paying someone else to help with your Google AdWords campaigns when you can launch straight into Google AdWords without any qualifications? Choosing a certified member of the world’s top search engine guarantees that you will be getting top quality advice from a certified expert in Google AdWords. There are a lot of Online Advertising Specialists out there now and you want to make sure you are getting exactly what you’re paying for.
Being Google AdWords Qualified means that an Online Advertising Specialist has the in-depth knowledge required to run a Google AdWords campaign and manage it successfully. They will know exactly what to do if something goes wrong. They will also know how to optimize your Google AdWords campaigns and ensure that you have the highest Quality Scores across all your advertisements. Read the rest of this entry »
April 25th, 2011
No matter how well you may rank on a search engine, it doesn’t necessarily prepare you for the unexpected. Somewhere along the line, you may have to turn to Pay Per Click Advertising.
Here are the reasons why:
A loss assessor, for example, may have its search engine optimization techniques down pat. It may always rank on the first page of search engine results for all of its specialties. It probably even has great success through Google Places and the firm’s office details are consistently showing up in results.
But what happens when a huge weather event happens that is totally unexpected and hundreds or even thousands of potential clients are seeking help? They are not necessarily going to land on your website as they may not be actively seeking the search terms that cover your relevant specialties. Instead they might enter a description of the event in their search term. Read the rest of this entry »
April 22nd, 2011
If you are a Google AdWords user and want to strike the Google Display Network right where you’re aiming, a few keyword arrows have usually done the trick. But if you want to select the topic field without going too specific, Google AdWords is ensuring that your aim will meet its target. It is now allowing you to specify topics in order to contextually target your Google AdWords advertisements to pages within the Google Display Network.
The contextual targeting option allows Google AdWords users to choose from more than 1,750 topics and sub-topics to target your ads. This is a great option for a Pay Per Click Advertiser who is focused on brand awareness, generating sales and reaching a broad audience already seeking their product. Read the rest of this entry »
April 19th, 2011
When the idea of a Google AdWords Manager is proposed to many small businesses, they are often left with just one question. Why have your Google AdWords account professionally managed when you can do it yourself?
The idea of a Google AdWords Manager charging a fee while claiming to save the business money by generating conversions on their website seems a little ridiculous to most. How is this more cost-effective than just doing it yourself?
For those in the business of managing Google AdWords Campaigns, it will be very clear. Understanding how to identify keywords, optimize, set up targeting and take advantage of reporting tools in order to increase cost-effectiveness is not easy by any means.
Even a few poorly-targeted keywords could be costing your business no matter how well other keywords are doing. You could also find that your company is bringing in potential customers but that they are not making conversions. Or you might only just be making even on your advertising spend.
Read the rest of this entry »
October 6th, 2010
Just because Webrageous Studios thinks you should know…
Google has been voted 4th in the best global brands report of 2010 run by Interbrand. In fact, Google has managed to increase their ranking from 6th to 4th; yet more proof of that fact that PPC Advertisers should still be seeing Google as their best avenue for PPC Advertising success.
Yahoo is ranked 66th, down from its 64th position last year. Sad faces at Yahoo and happy faces at Google.
Coca Cola, IBM and Microsoft beat Google this year for 1st, 2nd and 3rd places respectfully, but the top search engine, the search engine that is still favored by the majority of internet users, is Google.
Google is the PPC Advertiser’s best hope.
September 8th, 2010
Hey there! Don’t forget that Google AdWords is running their FREE Webinar Session today (September 8th) on the Enhanced CPC tool… a new Google AdWords feature that will help you with your bidding management strategies by increasing conversions and ROI in no time.
The times for the FREE Webinar for Google AdWords Enhanced CPC are as follows:
If you wish to sign up to the FREE Webinar, click here!
September 7th, 2010
Google AdWords is excellent at providing training resources and extra information for its users on a regular basis and this week members of the Google AdWords product development team are hosting a FREE Webinar session to help PPC Advertisers learn more about the Enhanced CPC feature, recently made available to all PPC Advertisers.
The FREE Webinar about Enhanced CPC is going to be held on September 8th at:
In a nutshell, the Enhanced CPC feature is another Google AdWords tool which is designed to help you increase your conversions and your ROI. Read the rest of this entry »