Pay Per Click Management

Recent Google AdWords Changes and How They Will Impact You

May 15th, 2012

As you have likely heard, Google has recently announced that it is changing the way it approaches keywords in its AdWords campaigns. The new changes are related to the way that exact and broad matches are made.

These new changes are promising, and they are designed to reduce issues associated with misspellings, plurals, accents and abbreviations. In the past, only exact matches would trigger the ad. Beginning in mid-May, exact match can be used to match broad variants. This new approach is designed to match user intent with the appropriate AdWords.

*Address User Differences
The new changes are designed to address the fact that different people may enter variants of the same keyword during their searches. This has caused lots of marketers trouble in the past, and it often led many firms to create multiple AdWords using various keywords. Now, they can simply choose to include close variants in their campaigns. This will attract more shoppers and promises to make marketing easier.
Read the rest of this entry »

Tags: broad match keywords, Google AdWords Changes, google adwords updates
Posted in Google Updates, Guest Post | No Comments »

Updates to Google AdWords Product Listing Advertisements

April 5th, 2011

If Pay Per Click Advertisers should understand anything about Google AdWords Pay Per Click, they should understand that new Pay Per Click tools and features are developed constantly to improve both Pay Per Click Advertiser and Pay Per Click Customer experience. In recent weeks, Google AdWords Pay Per Click Developments have focused predominantly on Google AdWords Product Listing Advertisements.

Webrageous Studios stays abreast of all developments in Google AdWords Pay Per Click Management and makes a point of keeping its Pay Per Click Advertising Clients up to date too through this Pay Per Click Blog and various articles published daily on its website. Webrageous knows that constant updates in Pay Per Click Management are important to its clients and readers because Google AdWords makes a lot of changes to its service and it can be difficult to keep up without the support of a Pay Per Click Expert.

The updates to the Google AdWords Product Listing Advertisements are very useful to all Pay Per Click Advertisers in the US and Webrageous Studios wants to make sure that its Pay Per Click Clients are fully aware of the different tools and features that are available as soon as possible. The updates highlighted in this post today have been selected because Webrageous Studios feels that they would be useful to many of its clients and their respective Google AdWords Pay Per Click Campaigns.

The developments to Google AdWords Product Listing Advertisements are as follows: Read the rest of this entry »

Tags: Google AdWords Product Listing Advertisement, google adwords updates, Product Listing Advertisement, Product Listing Advertisement Features
Posted in Uncategorized | 2 Comments »

Google AdWords API Upgrade

March 29th, 2011

Google AdWords has released its first API Upgrade of the year and the developments listed look, as always, extremely promising.

The one thing that Google always does well is to listen to the needs of Google AdWords Pay Per Click Managers and Google AdWords Pay Per Click Advertisers and then act upon those needs. Google AdWords Pay Per Click, thanks to this most recent API Upgrade, is about to get even better. Allow Webrageous Studios to give you all a quick low-down on the recent developments…

Google AdWords API v201101 is going to include the following Pay Per Click Management features and tools: Read the rest of this entry »

Tags: Google AdWords API, Google AdWords API Upgrade, google adwords updates, Google AdWords Upgrades
Posted in Google PPC Management Tools, Google Updates | No Comments »

Negative Keywords for Your Google AdWords Product Listing Advertisements

March 28th, 2011

Do you remember when Google AdWords announced that its new Product Listing Advertisements were available to all Pay Per Click Advertisers to use within their Google AdWords Campaigns?

If not, let’s give you a quick recap…

Product Listing Advertisements via Google AdWords are advertisements which allow Pay Per Click Advertisers to bid on product-related keywords. Therefore, if you are a florist and you specialize in flower arrangements for funerals, you might want to bid on keywords such as “funeral flowers,” “funeral Bouquets,” or even “funeral wreaths,” as an example.

When you bid on these keywords and you create your Google AdWords Advertisement, the Google Adwords Product Listing Feature will allow you to place a picture of your product next to the text section of the advertisement, which is clearly even more enticing for a potential customer. Google AdWords Product Listing Advertisements can help a business to generate higher CTRs thanks to their particular style and layout.

Now that we are up to date with what the Google AdWords Product Listing Advertisement actually is, it will make even more sense as to why the ability to be able to use negative keywords alongside these advertisements will allow Pay Per Click Advertisers to optimize their Pay Per Click Campaigns even further. Read the rest of this entry »

Tags: google adwords updates, negative keywords, Product Listing Advertisements
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Are You Up-To-Date With Google AdWords?

January 26th, 2011

As we move into the New Year, are you sure that you are up-to-date with everything new related to Google AdWords?

Google likes to move quickly and work constantly to improve its PPC services for the benefit of its PPC Advertisers and general internet users too. For that reason we must all make sure that we keep on our toes and stay in the Google AdWords Know.

Just in case you have missed something, Webrageous Studios has decided to publish some of the most important updates to Google AdWords (as the company sees them to be) without delay. Before you even begin thinking about planning for this future year, take into consideration the one that we have only just left behind and get on the right track from the start.

Not all of the Google AdWords updates are going to be relevant for everyone. Each PPC Campaign is different to the rest and any good PPC Manager will know this anyway. However, it is still important to be aware of what is out there because you never know when changes to a campaign are going to be needed and new approaches to Google AdWords PPC might be necessary. Read the rest of this entry »

Tags: google adwords news, google adwords updates
Posted in Google Updates | No Comments »

New Features to the Google AdWords Opportunities Section

January 13th, 2011

Google has been working hard again on the services and features available for its AdWords PPC Clients in recent months. There have been important and useful developments made to the opportunities tab within the AdWords Console, which means that the following features now exist for PPC Managers and PPC Advertisers to take advantage of:

First page CPC ideas
More robust statistics for your keyword ideas
Bid ideas for ad groups
New ways to export your ideas

Webrageous Studios will take you through each of these developments one by one to ensure that you are fully aware of all the different services and features available to you. Read the rest of this entry »

Tags: google adwords opportunities section, google adwords updates
Posted in Google Updates | No Comments »

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